기업 사회공헌 활동에 대한 이타주의적 동기 해석이 조직의 공중 관계성, 명성, 커뮤니케이션 행위 의도에 미치는 영향
배지양
2018년
' 기업 사회공헌 활동에 대한 이타주의적 동기 해석이 조직의 공중 관계성, 명성, 커뮤니케이션 행위 의도에 미치는 영향' 의 참고문헌
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중국에서 한국기업의 CSR활동이 기업평판, 기업－정부관계 및 정부 지원의도에 미치는 영향에 관한 연구 삼성기업의 사례를 중심으로서용수 [2014]
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내･외적 동기가 조직-공중 관계성과 구전커뮤니케이션에 미치는 영향: 소셜미디어를 중심으로손상희 [2015]
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기업－공중 관계성과 공중 프레임이 기업 명성에 미치는 영향 : 현대자동차 사례를 중심으로이정화 [2008]
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“too good to be true!”. The effectiveness of CSR history in countering negative publicityVanhamme, J. [2009]
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[2017 Conflict Report] “Gambling is a disease, so out of our town” vs. “Why should we go out of your town? It’s legal”: A conflict during 1500 days
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When is honesty the best policy? The effect of stated company intent on consumer skepticismForehand, M. [2003]
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When is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer SkepticismForeh, M. R. [2003]
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There is no indulgence to buy
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The slime effect : Suspicion and dislike of likeable behavior toward superiorsVonk, R. [1998]
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The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholdersCarroll, A. [1991]
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The process of becoming suspicious of ulterior motivesMarchand, M. [2005]
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The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral studyGrunig, J. [2002]
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The effect of corporate social responsibility(CSR)activities on companies with bad reputationsYoon, Y. [2006]
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Testing the linkages among the organization-public relationship and attitude and behavioral intentionsKi, E. [2007]
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Telecomm top 3 companies conduct CSR actively... but sarcasm arises
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Strategic thinking about employee communication behavior(ECB)in public relations : Testing the models of megaphoning and scouting effects in KoreaKim, J. [2011]
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Strategic communication of corporate social responsibility(CSR) : Effects of stated motives and corporate reputation on stakeholder responsesKim, Y. [2014]
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Small and medium size companies’ CSR grows up fast
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Searching for the organization-public relationship : A valid and reliable instrumentKim, Y. [2001]
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Relationships between organizations and publics : Development of a multi-dimensional organization-public relationship scaleBruning, S. [1999]
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Relational communication, satisfaction, compliance-gaining strategies, and compliance in communication between physicians and patientsBurgoon, J. [1987]
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Public relation as relationship managementBroom, G. [2000]
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Problem solving and communicative action : A situational theory of problem solvingKim, J. [2011]
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Perceptions of relationships and evaluations of satisfaction : An exploration of interactionLedingham, J. [2000]
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On being authenticGuignon, C. [2004]
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OPRA : A cross-cultural, multiple-item scale for measuring organization-public relationshipsHuang, Y. [2001]
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Mediation effects of organization-public relationship outcomes on public intentions for organizational supportsKang, M. [2010]
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Maximizing business returns to corporate social responsibility(CSR) : The role of CSR communicationDu, S. [2010]
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Inactive publics : The forgotten publics in public relationsHallahan, P. [2000]
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Half-truths and dirty secrets : Omissions in CSR communicationDevin, B. [2016]
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Guidelines for measuring relationships in public relationsHon, L. [1999]
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Four dillemas of CSR in Korea based on public opinionJeong, H. [2013]
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Effects of suspicion on attributional thinking and the correspondence biasFein, S. [1996]
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Dimensions of corporate social responsibility(CSR) skepticism and their impacts on public evaluations toward CSRRim, H. [2016]
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Crisis management: Advantages of a relational perspective. Public Relations as Relationship ManagementCoombs, T. [2000]
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Corporate social responsibility and CSR fit as predictors of corporate reputation : A global perspectiveAksak, E. [2016]
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Corporate reputation : Seeking a definitionGotsi, M. [2001]
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Corporate Social Responsibility Authenticity : Investigating Its Antecedents and OutcomesAlhouti, S. [2016]
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Congruence effects in sponsorship : The mediating role of sponsor credibility and consumer attributions of sponsor motiveRifon, N. [2004]
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Communication strategies for enhancing perceived fit in the CSR sponsorship contextSohn, Y. [2012]
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CSR needs to convey social messages and be with publics: FKI holding 20141st CSR committee
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Building theory in public relations: Interorganizational relationships as a public relations paradigmFerguson, M. [1984]
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Building Corporate Associations : Consumer Attributions for Corporate Socially Responsible ProgramsEllen, P. [2006]
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An integrated model for organization-public relational outcomes, organizational reputation and their antecedentsYang, S. [2007]
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An extended examination of the crisis situations : A fusion of the relational management and symbolic approachesCoombs, T. [2001]
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A Three-Dimensional Conceptual Model of Corporate Social PerformanceCarroll, A. [1979]