논문상세정보
-
- 저자 윤각 조재수
- 제어번호 35489884
- 학술지명 광고연구
- 권호사항 Vol. 0 No. 75 [ 2007 ]
- 발행처 한국방송광고공사
- 발행처 URL http://www.kadpr.or.kr/
- 자료유형 학술저널
- 수록면 163-186 ( 24쪽)
- 언어 Korean
- 출판년도 2007
- KDC 326.15
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
'
기업의 사회적 책임활동 인식에 영향을 미치는 요인들에 관한 연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1 | 47 |
0.0% |
주제별 논문영향력
' 기업의 사회적 책임활동 인식에 영향을 미치는 요인들에 관한 연구' 의 참고문헌
-
기업의 사회적 책임 활동 태도가 기업 이미지와 구매의도에 미치는 영향 연구: 공중의 목적 인식의 조절적 역할을 중심으로
-
기업 및 기업인에 대한 국민의식조사경제정보센터 편 [2004]
-
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism 13 (3)
-
The impact of perceived corporate social responsibility on consumer behavior
-
The Stakeholder Theory of the Corporation: Concepts, Evidence and Implications 29
-
The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment 34 (2)
-
The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness A Test of Competing Explanations Journal of Marketing ResearchMacKenzie [1986]
-
The Reputation Quotient: A Multi-Stakeholder Measure of Corporate Reputation 7 (4)
-
The Influence of Cause-Related Marketing on Consumer Choice : Does One Good Turn Deserve Another? 28 (2)
-
The Impact of Product-Harm Crisis on Brand Equity: The Moderating Role of Consumer Expectations 37
-
The Company and the Product: Corporate Associations and Consumer Product Responses 61
-
Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context 33 (2)
-
Reputation: Realizing Value From the Corporate ImageFormbrun [1996]
-
Reputaion in Relationships: Measuring Experiences, Emotions and Behavior 8 (3)
-
Recent Attribution Research in Consumer Behavior Journal of Consumer ResearchMarch [1988]
-
Instrumental Stakeholder Theory: A Synthesis of Ethics and Economics 20 (2)
-
Exploring the construct of organization as source: Consumers' understandings of organizational sponsorship of advocacy advertising 25 (2)
-
Doing Better and Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 47 (1)
-
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 38
-
Corporate Sponsorships of Philanthropic Acitivities: When Do They Impact Perception of Sponsor Brand? 13 (3)
-
Corporate Social Responsibility; Doing the Most Good For Your Company And Your CauseNancy Lee Philip Kotler [2005]
-
Corporate Social Responsibility and Marketing: An Integrative Framework 32 (1)
-
Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in a Product-Harm Crisis 21
-
Corporate Reputation: Seeking a Definition, Corporate Communications 6 (1)
-
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance 69
-
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent 27
-
Consumer Reactions to Product Failure Journal of Consumer ResearchFolkes [1984]
-
Company advertising with a social dimension: The role of noneconomic criteria 60
-
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs 34 (2)
-
Building Brand Equity Through Corporate Societal Marketing 21 (1)
-
Brand LeadershipJoachimsthaler Press.KOTIC역 [2000]
-
Attribution in Social Interaction Perceiving the Causes of Behavior edsKelly [1972]
-
Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model 20 (1)
-
Achieving Marketing Objectives Through Social Sponsorship 70
-
A Three-Dimensional Conceptual Model of Corporate Performance Academy of Management ReviewCarroll [1979]
-
A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance 20 (1)
-
2005 사회 공헌 백서전국경제인연합회 편 [2005]
-
(AMOS) 구조방정식 모형분석김계수 [2001]