브랜드 확장실패 시 브랜드의 이미지회복 노력이 소비자행동에 미치는 영향 : 뷰티서비스 브랜드를 중심으로 = The Effect of the Type of Brand Image Restoration Effort on Consumer Behavior in Brand Extension Failure: Focused on the Beauty Service Brand

최정선 2011년

활용도
공유도
영향력

논문상세정보

- 저자 최정선
- 기타서명 The Effect of the Type of Brand Image Restoration Effort on Consumer Behavior in Brand Extension Failure: Focused on the Beauty Service Brand
- 형태사항 삽화: xii, 156 p.: 26 cm
- 일반주기 부경대학교 논문은 저작권에 의해 보호받습니다, 참고문헌 : p.130-144
- 학위논문사항 부경대학교 대학원, 2011. 2, 학위논문(박사)-, 경영학과
- KDC 325.57, 5
- 발행지 부산
- 언어 kor
- 출판년 2011
- 발행사항 부경대학교
- 주제어 뷰티서비스 브랜드 브랜드 확장실패 소비자행동 이미지회복 노력 희석효과
- 참고문헌( 172)
유사주제 논문( 2,434)

인용/피인용

브랜드 확장실패 시 브랜드의 이미지회복 노력이 소비 ...

' 브랜드 확장실패 시 브랜드의 이미지회복 노력이 소비자행동에 미치는 영향 : 뷰티서비스 브랜드를 중심으로 = The Effect of the Type of Brand Image Restoration Effort on Consumer Behavior in Brand Extension Failure: Focused on the Beauty Service Brand' 의 주제별 논문영향력

논문영향력 요약
동일주제 총논문수	논문피인용 총횟수	주제별 논문영향력의 평균
주제	경영관리 뷰티서비스 브랜드 브랜드 확장실패 소비자행동 이미지회복 노력 희석효과
2,438	0	0.0%

논문영향력
주제		주제별 논문수	주제별 논문영향력
주제분류(KDC/DDC)	경영관리	2,293	0.0%
주제어	뷰티서비스 브랜드	1	0.0%
	브랜드 확장실패	1	0.0%
	소비자행동	135	0.0%
	이미지회복 노력	1	0.0%
	희석효과	9	0.0%
계		2,440	0.0%
* 다른 주제어 보유 논문에서 피인용된 횟수

' 브랜드 확장실패 시 브랜드의 이미지회복 노력이 소비자행동에 미치는 영향 : 뷰티서비스 브랜드를 중심으로 = The Effect of the Type of Brand Image Restoration Effort on Consumer Behavior in Brand Extension Failure: Focused on the Beauty Service Brand' 의 참고문헌

희소성 메시지와 프레이밍 방식이 구매의도에 미치는 효과
김재휘 ( Jae Hwi Kim ) 부수현 ( Su Hyun Boo ) [2007]
확장제품시장의 주도적 브랜드가 확장제품평가에 미치는 효과: 시장변수의 조절효과를 중심으로
전성률 주태욱 [2008]
질적연구로서의 포커스그룹 연구방법(Focus group method)에 대한 고찰
김정남(Kim Chung Nam) 김후자(Kim Hoo Ja) [2001]
지난해 이?미용업 시장 3조 2천억원
장업신문( [2007]
제1회 이데일리 프랜차이즈 랭킹 이/미용/뷰티샵 순위 젊은 감각과 대중성을 추구한 브랜드 인지도 높아
이데일리 EFN( [2008]
정보추구의지와 서비스 실패의 지각된 심각성이 심리적 과정과 행동반응에 미치는 영향
공옥례 이형재 [2007]
유대강도에 따른 정보방향성과 정보유형이 구전의도에 미치는 영향
김재휘 ( Jae Hwi Kim ) 김지호 ( G Ho Kim ) 안은미(Eun Mi An) [2006]
우리나라 조직의 사과 수사학: 신문에 난 사과광고문의 내용과 수용여부 분석
김영욱 [2006]
우리 아이가 슬퍼할 때(When Children Grieve)
James M.L.Lesile R.Friedman [2004]
소비자 후회: 사후가정사고의 영향 및 후회해소노력이 구매후 행동에 미치는 영향
김은화 전인수 [2006]
상황 변인에 따른 수치심경향성과 죄책감경향성의 비교
송수민 ( Soo Min Song ) 상황변인에 따른 수치심경향성과 죄책감경향성의 비교 [2009]
사용상황의 전형성이 브랜드 대응확장에 미치는 영향
나준희 [2006]
사과광고의 메시지 유형에 따른 공중의 반응 연구
백진숙(Jin Sook Paek) [2006]
브랜드확장의 지각된 적합성이 확장제품 광고유형에 따른 소비자 태도에 미치는 영향에 관한 연구
이민훈 이우용 마케팅연구 [2002]
브랜드확장 제품에 대한 소비자의 기대가격 형성에 관한 연구
전성률( Sung Youl Jun) 마케팅연구 [2005]
브랜드 확장을 이용한 후발진입 브랜드의 차별화 전략
나준희(Na June-Hee) 이서구(Lee Seo-Koo) 정경은(Chung Kyung Eun) 상품학연구 [2007]
브랜드 미용서비스 소비자 만족도 비교
T-Gate정보협업생산기관( [2009]
뷰티브랜드 확장 시 확장유형의 유사성과 브랜드적합성이 브랜드태도에 미치는 영향
전중옥 최정선 [2009]
부정적 소비감정의 선행요인과 결과변수에 대한 연구-후회감과 실망감을 중심으로-
이유재 차문경 [2005]
박준뷰티랩, 수분 공급 트리트먼트 제품 ‘쇼부'
머니투데이( 박준뷰티랩 [2007]
박승철헤어스투디오, 창업금융지원프로그램으로 2호지점 오픈
한경닷컴( 박승철헤어스투디오 [2010]
미용실 리뉴얼 오픈 늘어나다
스토리샵( [2005]
미용서비스산업의 현황 및 변화추이에 관한 연구
이은영 정현숙 한국미용학회지 [2006]
미용경영
김홍희 박상기 박선주 [2005]
모브랜드의 폭과 확장제품의 제품범주 유사성이 확장제품 태도 및 모브랜드 신념에 미치는 영향
여준상 경영학연구 [2004]
로열티 프로그램 실패유형이 부정적 감정에 미치는 영향: 고객충성도 제고전략 수립에의 의미
[2007]
공동마케팅에서의 브랜드 희석효과 연구: 제휴카드를 중심으로
성영신 ( Young Shin Sung ) 임성호 [2005]
고객의 자기조절성향이 서비스 실패에 따른 부정적 감정과 고객반응에 미치는 영향 -귀인과정에 따른 조정적 역할을 중심으로-
성형석 ( Hyung Suk Sung ) 한상린 ( Sang Lin Han ) [2010]
고객은 진실로 서비스실패 기업을 용서하였는가?: 기업회복노력의 진정성과 고객의 용서과정
김상희 고객은 진실로 서비스 실패기업을 용서하였는가?: 기업회복노력의 진정성과 고객의 용서과정 [2010]
Zero Defection: Quality Comes to Services
Reichheld W.E.Sasser [1990]
Usingavariety-seekingmodeltoidentifysubstituteandcomplementaryrelationshipsamongcompetingproducts
Lattin McAlister [1985]
Umbrella Branding as a Signal of New Product Quality: An Example of Signaling by Posting a Bond
Wernerfelt [1988]
Tracking Service Failuresand Employee Recovery Efforts
K.D.Hoffman M.Rotalsky Tracking Service Failures and Employee Recovery Efforts [1995]
Toward a consensual structure ofmood
Tellegen Watson [1985]
To Extend or Not to Extend Success Determinants of Line Extensions
Reddy Susan L.Holak To Extend or Not to Extend: Success Determinants of Line Extensions [1994]
Three Types of Perceived Uncertainty about the Environment: State
Milliken [1987]
They spoke in defense of themselves: Onthe generic criticism of apologia
Linkugel Ware [1973]
The psychology of interpersonal relations
Heider, Fritz The Psychology of Interpersonal Relations [1959]
The persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad Wright [1994]
The effect of brandportfolio characteristics on consumer evaluation of brandextensions
Dacin Smith [1994]
The cognitive structure of emotions
Ortony, Andrew The Cognitive Structure of Emotions [1988]
The Whole World is Watching: Mass Media in The Making and Unmaking of The News Left, Berkely
Gitlin The Whole World is Watching: Mass Media in The Making and Unmaking of The News Left [1980]
The Syllogism of Apologia: Rhetorical Stasis Theory and Crisis Communication
Marsh [2005]
The Role of Emotion in Marketing
Bagozzi M.Gopinath P.U.Nyer [1999]
The Rhetorical Situation
Burke [1973]
The Recovery Paradox:An Examination of Consumer Satisfaction in Relation toDis confirmation, Service Quality, and Attribution basedTheories
McCollough The Recovery Paradox: An Examination of Consumer Satisfaction in Relation to Disconfirmation [1992]
The Psychology of Attitudes, Fort Worth
Eagly S.Chaiken The Psychology of Attitudes [1993]
The Prototypicality of Brand Relationships With Brand Awareness, Preference and Usage
Nedungadi W.Hutchinson The Prototypicality of Brand: Relationships with Brand Awareness [1985]
The Principle Congruity in the Prediction of Attitude Change
Osgood P.H.Tannenbaum [1955]
The Negative Extensions: Can Flagship Products Be Diluted?
B.Loken C.Joiner John [1998]
The Information Processing of Picture in Print Advertisement
Edell R.Staelin [1983]
The Influence of Unity and Prototypicality on Aesthetic Response to New Product Designs
J.W.Hutchinson Veryzer [1998]
The Influence of Positive Mood on Brand Extension Evaluations
Barone J.B.Rome P.W.Miniard [2000]
The Influence of Message Framing and Issue Involvement
Meyers-Levy [1990]
The Importance of The Brand In Brand Extension
Broniarczyk J.W.Alba [1994]
The Impact of Service Failure Severity on Service Recovery Evaluations and Post-Recovery Relationship
M.A.Jones S.E.Beatty Weun [2004]
The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity
Taylor W.O.Bearden [2002]
The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers
Feick R.Higie [1992]
The Effects of Knowledge, Motivation, and Type of Mes sage on Ad Processing and Product Judgment s
Kamakura Mittal The Effects of Knowledge [2001]
The Effects of Entrepreneur Proclivity and Market Orientation on Business Performance
Matsuno Mentzer Ozsome The Effects of Entrepreneur Proclivity and Market Orientation on Business Performance [2002]
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions
M.S.McCarthy Park [1993]
The Effect of negative information on the evaluations of brand extensions and the family brand
Romeo [1991]
The Effect of Extensions on Brand Name Dilution and Enhancement
D.Maheswaran Gurhan-Canli [1998]
The Effect of Brand Extensions on Market Share and Advertising Efficiency
C.W.Park Smith [1992]
The Dimensionality of Consumer Emotion Patterns and Consumer Satisfaction
R.L.Oliver Westbrook [1991]
The Differential Role of Characteristics of Music on High and Low Involvement Consumer's Processing of Ads
C.W.Park MacInnis [1991]
The Behavioral Consequences of Service Quality
Berry Parasuraman Zeithmal [1996]
Studies of independence and conformity: A minority ofone against an unanimous majority
Ash [1956]
Structural equation modeling in practice: A review and recommended two??step approach
Anderson Gerbing Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach [1988]
Similarity, Frequency, and Category Representations
NoSofsky Similarity [1988]
Service fairness: What it is and why it matters
Leonard Seiders [1998]
Service Quality: The Six Criteria of Good Perceived Service Quality
Gr?nroos [1988]
Service Failure and Service Recovery: Impacts on New Custom Relationships
Weun [1997]
Satisfaction : A Behavioral Perspective onthe Consumer, McGraw-Hill
Oliver Satisfaction: A Behavioral Perspective on the Consumer [1997]
Reports of bodily change in anxiety, sadness, and anger
Shields Reports of bodily change in anxiety [1984]
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
Tsiros V.Mittal [2000]
Reasoned Action in Crisis Communication: An Attribution Theory-Based Approach to Crisis Management
Coombs S.J.Holladay [2004]
Reactions to Special Section on Qualitative Researchin Counseling Process and Outcome
Polkinghorne Reactions to Special Section on Qualitative Research in Counseling Process and Outcome [1994]
Psychometric Theory, Second Edition
Nunnally Psychometric Theory [1978]
Product/Consumption-Based AffectiveResponses and Post-purchase Processes
Westbrook Product/Consumption-based Affective Responses and Postpurchase Processes [1987]
Product Categorization and InferenceMaking: Some Implications for Comparative Advertising
Dekleva Sujan [1987]
Prisoner of bate: The Cognitive Basis of Anger, Hostility, and Violence
Beck Prisoner of bate: The Cognitive Basis of Anger [2000]
Overcoming Situational and General Anger
Deffenbacher M.Mckay [2000]
Negativity in Impressions of Presidential Candidates Revisited: The 1992 Election
Klein [1996]
Negativity and Extremity in Impression Formation: A Review of Explanations
D.E.Carlston Skowronski [1989]
Modeling Customer Perception of Compliant Handling over time: The Effects of Perceived Justice on Satisfaction and Intent
Maxham R.G.Netemeyer [2002]
Message Framing and Persuasion: A Message Processing Analysis
R.E.Petty Smith [1996]
Mental Accounting and Consumer Choice
Thaler Mental accounting and consumer choice [1985]
Measuring the Involvement Construct
Zzichowsky Measuring the Involvement Construct [1985]
Measuring emotion in the consumption experience
Richins Measuring Emotion in the Consumption Experience [1997]
Measuring Image Spillovers in Umbrella-Branded Products
Sullivan [1990]
Measurement and Evaluation of Satisfaction Processes in Retail Settings
Richard L.Oliver Measurement and Evaluation of Satisfaction Processes in Retail Settings [1981]
Marketing management : analysis, planning, and control
Kotler, Philip Marketing Management analysis Planning and Control [1980]
Marketing asExchange
A.Parasuraman Berry Marketing as Exchange [1991]
Managing negative feedback effects associated with brand extensions: the impact of alternative branding strategies
C.Whan Park Michael S.McCarthy Millberg [1997]
Managin crisis before they happen: What every executive and manager needs to know about crisis management
G.Anagnos Mitroff [2001]
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
J.A.Ruth Simonin [1998]
Involving community members in focus groups
Krueger, Richard A [1998]
Investigating the relationship between service quality, satisfaction and switching intentions
Bansal Taylor Investigating the Relationship Between Service Quality [1997]
Interviews : an introduction to qualitative research interviewing
Kvale, Steinar [1996]
Informational Social Influence and Product Evaluation
Cohen L.E.Golden [1972]
Information and Compassion in Crisis Responses: A Test of Their Effects
Coombs [1999]
Individual and Situational Factors Influencing Negative Word-Of-Mouth Behaviour
Lau Sophia [2001]
Impact of Dominance and Relatedness on Brand Extension
Herr P.H.Farquhar R.H.Fazio [1996]
If only I weren't versus If only I hadn't: Distinguishing Shame and Guilt in Counterfactual Thinking
I.Gavanski J.P.Tangney Niedenthal [1994]
I am Not Guilty’ vs ‘I am Innocent’: Successful Negation May Depend on the Schema Used for Its Encoding
E.Burnstein Mayo Y.Schul [2004]
How emotions mediate the effects ofperceived justice on loyalty in service recovery situations: an empiricalstudy
Chebat Slusasrczyk How Emotions Mediate the Effects of Perceived Justice on Loyalty in Service Recovery Situations: An Empirical Study [2005]
Holistic Nursing: a Handbook for Practice, 4th(ed.)
C.E.Guzzetta Dossey L.Keegan Holistic Nursing: a Handbook for Practice [2005]
Historical and Conceptual Development of burnout
Maslach W.B.Schaufeli [1993]
Helplessness: On Depression, Development and Death, San Francisco
Seligman Helplessness: On Depression [1975]
GS리테일 박준뷰티랩 헤어케어제품 출시
파이낸셜뉴스 [2007]
From acts to dispositions : The Attribution process in person perception
Davis Jones [1965]
Features of similarity
Tversky [1977]
Experimental Study of Consumer Behavior Conformity and Independence
Venkatesan [1966]
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Park R.Lawson Evaluation of Brand Extensions: the Role of Product Feature Similarity and Brand Concept Consistency [1991]
Enhancing the Practice of Physics Teachers: Mechanisms for the Generation and Sharing of Knowledge and Understanding in Collaborative Action Research
Feldman [1996]
Disappointment in Decision Making Under Uncertainty
Bell [1985]
Dimensions of brand personality
Asker [1997]
Dimensions of Consumer Expertise
Retailer Dimensions of Consumer expertise [1987]
Diluting Brand Belief: When Do Brand Extensions Have a Negative Impact?
Loken [1993]
Density Versus Feature Weight as Predictors of Visual Identification: Comment on Appelman and Mayzner
Krumhansl [1982]
Defensive Marketing Strategies
Hauser [1983]
Customer switching behavior in service industries:Anexploratory study
Keaveney, S.M. Customer Switching Behavior in Service Industries: An Exploratory Study [1995]
Customer Satisfaction and Word of Mouth
Anderson Customer Satisfaction and Word-of-Mouth [1998]
Customer Evaluations of Service Complaint Experiences :Implications for Relationship Marketing
Tax Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing [1998]
Culture and the Categorization of Emotions
Russell [1991]
Country of Origin as a Stereotype: Effects ofConsumer Expertise and Attribute Strength on ProductEvaluations
Maheswaran Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations [1994]
Contingency theory: Some suggested directions
Slocum Tosi [1984]
ConsumerEvaluations of Brand Extensions
Aaker [1990]
Consumer Knowledge: Effect of Evaluation Strategies Mediating Consumer Judgement
Sujan [1985]
Consumer Behaviour and Managerial Decision Making
Kardes [1999]
Consumer Behavior and Marketing Action, Kent Publishing Company, 소비자 행동론
Assael Consumer Behavior and Marketing Action [1998]
Consequences of Perceived Acceptability of a Bank's Service Failures
Michel [2004]
Concepts and Concept Formation
Median [1984]
Competing paradigms inqualitative research
Guba Lincoln [2001]
Comparison Effects on Preference Construction
Dhar S.J.Sherman [1999]
Cognitive, affective and attribute bases of the satisfactionresponses
Oliver Cognitive [1993]
Choice, Values, and Frames
Kahn eman Choice [1984]
Category-Based Versus Piecemeal-Based Affective Responses: Developments in Schema-Triggered Affect
Fiske [1986]
Brand counter extensions: The impact of brand extension success versus failure
Kumar [2005]
Blessedare Those Who Expect Nothing: Lowering Expectations as a way ofAvoiding Disappointment
van Dijk van der Pligt [2003]
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
R.Peters Zeelenberg Beyond Valence in Customer Dissatisfaction: A Review and New Findings on Behavioral Responses to Regret and Disappointment in Failed Services [2004]
Beyond Attribute Structure
Holbrook [1978]
Basics of qualitative research: Techniques and procedures for developing grounded theory(2nd ed.)
Strauss, A. L. [1998]
Averaging vs Adding as a Stimulus-Combination Rule in Impression Formation
Anderson [1965]
Attention and Weight in person Perception: The Impact ofNegative and Extreme Behavior
Fiske Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior [1980]
Assessing The Role of Emotions AsMediators of Consumer Responses To Advertising
Batra Holbrool Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising [1987]
AntecedentstoCustomerExpectationsforServiceRecovery
Kim Antecedents to Customer Expectations for Service Recovery [2002]
Anger and aggression : an essay on emotion
Averill, James R [1982]
An empirical study on the customer response to service recovery in the context of service failure
Yi [2005]
An approach to environmental psychology
Mehrabian, Albert An Approach to Environmental Psychology [1974]
An Exploratory Study of Assertiveness, Aggressiveness and Complaining Behavior
Fornell An Exploratory Study of Assertiveness [1981]
An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounter to Service Failure and Recovery Encounter
Smith [1998]
An Experimental Investigation of Causal Relations Among Cognition, Affect and Behavioral Intention
Lutz An Experimental Investigation of Causal Relations Among Cognition [1977]
Amos 7.0 구조방정식 모형 분석
김계수 Amos 7.0 구조방정식모형 분석 [2004]
Alternative approaches to understanding the determinants of typicality
Loken Ward [1990]
Alienation: It's Meaning and Measurement
Dean [1961]
Advances in prospect theory: cumulative representation of uncertainty
Kahn eman Tversky Advances in prospect theory: cumulative representation of uncertainty [1992]
Ad hoc Categories
Barsalou [1983]
Accounts, excuses, and apologies : a theory of image restoration strategies
Benoit, William L Accounts [1995]
Account
Scott [1968]
AT&T: "Apologies Are NotEnough
Benoit Brinson [1994]
A Schematic Approach to Changing Consumers' Beliefs
Crocker [1984]
A Rhetorical Approach to Crisis Communication Processes, and Strategic Responses
Heath A Rhetorical Approach to Crisis Communication Processes [2004]
A Process-Tracing Study of Brand Extension Evaluation
Bush [1991]
A Process-Tracing Study for Brand Extension Evaluation
Boush [1991]
A Multivariate Analysis of Response toDissatisfaction
Richins A Multivariate Analysis of Response to Dissatisfaction [1987]
A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery Encounter
J.Wagner R.N.Bolton Smith [1999]
A CITInvestigation of Servicescape Failures and Associated RecoveryStrategies
Beth C.Chung Hoffman S.W.Kelley [2003]
(창업진단) 브랜드를 보면 트렌드가 보인다 - ② 미용업 전문화, 세계화, 브랜드화로 문화공간 자리매김
이데일리 EFN( (창업진단) 브랜드를 보면 트렌드가 보인다 - ② 미용업 전문화 [2008]
(이훈영 교수의)마케팅 조사론
이훈영 [2005]
(Amos 17.0) 구조방정식 모델링 : 원리와 실제
배병렬 Amos 17.0 구조방정식모델링: 원리와 실제 [2009]

브랜드 확장실패 시 브랜드의 이미지회복 노력이 소비자행동에 미치는 영향 : 뷰티서비스 브랜드를 중심으로 = The Effect of the Type of Brand Image Restoration Effort on Consumer Behavior in Brand Extension Failure: Focused on the Beauty Service Brand

유사주제 논문( 2,434)

주제별 논문영향력