논문상세정보
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- 저자 김송미 이희정
- 제어번호 105947102
- 학술지명 경영연구
- 권호사항 Vol. 33 No. 4 [ 2018 ]
- 발행처 한국산업경영학회
- 발행처 URL http://www.kaiba.or.kr
- 자료유형 학술저널
- 수록면 173-197
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' SNS 채널 윤리성과 CEO 윤리성이 모바일 네이티브 광고인식 및 구전의도에 미치는 영향: 언더독 효과(underdog effect)의 조절효과' 의 참고문헌
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스티브 잡스의 창조 카리스마김영한 [2006]
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빌게이츠 또는 소비자가 원하는 기술문휘창 [2010]
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“CEO의 이미지가 브랜드 가치에 미치는 영향,”김미경 [2008]
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Understanding the acceptance of mobile SMS advertising among young Chinese consumersZhang, J. [2008]
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Understanding customer delight and outrageSchneider, B. [1999]
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Toward Higher Levels of Ethics : Preliminary Evidence of Positive OutcomesGrisaffe, D. B. [2007]
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The social role of financial companies as a determinant of consumer behavior
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The Underdog Effect : The Marketing of Disadvantage and Determination through Brand BiographyPaharia, N. [2011]
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The Social Role of Financial Companies as a Determinant of Consumer BehaviourSalmones, M. D. M. G. D. [2009]
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The Impact of Perceived Corporate Social Responsibility on Consumer BehaviorBecker-Olsen, K. L. [2006]
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The Differential Effect of Ad Novelty and Message Usefulness on Brand JudgmentsSheinin, D. A. [2011]
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The CEO Branding MixFetscherin, M. [2015]
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The Ancients against the Moderns : Focusing on the Character of Corporate LeadersBragues, G. [2008]
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Survey of Internet Users’ Attitudes toward Internet AdvertisingSchlosser, A. E. [1999]
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Structural equation models with unobservable variables and measurement error: Algebra and statisticsFornell, C. [1981]
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Statista
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Social Responsibility and Reputation Influences on the Intentions of Chinese Huitang Village Tourists : Mediating Effects of Satisfaction with Lodging ProvidersSu, L. [2015]
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Satisfaction, Corporate Credibility, CEO Reputation and Leadership Effects on Public RelationshipsJin, C. H. [2011]
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SNS(소셜네트워크서비스)이용추이 및 이용행태 분석김윤화 [2018]
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Rooting for(and then Abandoning)the UnderdogKim, J. H. [2008]
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Public engagement with CEOs on social media : Motivations and relational outcomesMen, L. R. [2016]
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Psychometric theory(Vol. 226)Nunnally, J. C. [1967]
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Principals’ Transformational Leadership in School ImprovementYang, Y. [2014]
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Perceptual antecedents of user attitude in electronic commerceGao, Y. [2006]
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On the Evaluation of Structural Equation ModelsBagozzi, R. P. [1988]
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Managing what consumers learn from experienceHoch, S. J. [1989]
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Managing Media Firms and Industriesvon Rimscha, M. B. [2016]
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Linking Ethics Congruence, Communication Strategies, and Relationship BuildingShen, H. [2012]
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Is Trust Important in Technology Adoption? A policy capturing approachBahmanziari, T. [2003]
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Is Cinderella Resurging? The Impact of Consumers' Underdog Disposition on Brand Preferences: Underdog Brand Biography and Brand Status as ModeratorsKao, D. T. [2015]
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Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm : Customers’ PerspectiveValenzuela, L. M. [2010]
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Human Brands : Investigating Antecedents to Consumers' Strong Attachments to CelebritiesThomson, M. [2006]
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How Transformational Leadership Influences Follower Helping Behavior : The Role of Trust and Prosocial MotivationZhu, Y. [2014]
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From Consumer Response to Active Consumer : Measuring the Effectiveness of Interactive MediaStewart, D. W. [2002]
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Friends, fans, and followers : do ads work on social networks? : how gender and age shape receptivityTaylor, D. G [2011]
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Examining the Impact of Servant Leadership on Salesperson’s Turnover IntentionJaramillo, F. [2009]
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Effects of Underdog(vs. Top Dog)Positioning AdvertisingJun, S. [2015]
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Doing Well versus Doing Good : The Differential Effect of Underdog Positioning on Moral and Competent Service ProvidersKirmani, A. [2017]
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Do Business Ethics Pay Off?Strobel, M. [2010]
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Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising InformationTsao, J. C. [2004]
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Cyberspace advertising vs. other media : Consumer vs. mature student attitudesBrackett, L. K. [2001]
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Customer Satisfaction Factors of Mobile Commerce in KoreaChoi, J. [2008]
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Crime and Punishment in the Marketplace : Accountants and Business Executives Repeating HistoryReinstein, A. [2006]
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Content and Compliance of Pharmaceutical Social Media MarketingHuhmann, B. A. [2016]
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Consumer Attitudes toward Mobile Advertising : An Empirical StudyTsang, M. M. [2004]
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Common method biases in behavioral research : A critical review of the literature and recommended remediesPodsakoff, P. M. [2003]
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Beliefs, Attitudes and Behaviour towards Web AdvertisingWolin, L. D. [2002]
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An Empirical Examination of the Structural Antecedents of Attitude toward the ad in an Advertising Pretesting ContextMcKenzie, S. B. [1989]
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Advertising value and advertising on the webDucoffe, R. H. [1996]
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A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational ResearchConway, J. M. [2003]
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A Model of Business EthicsSvensson, G. [2008]
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A Dictionary for Marketing ResearchDutka, S. [1983]