연구동향 분석

기업 명성과 기업의 사회적 책임 활동의 동기와 적합성 이 위기 시 기업 정당성 인식에 미치는 영향: 삼성중공업 기름유출 사 례를 중심으로

박수정 차희원 2009년

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' 기업 명성과 기업의 사회적 책임 활동의 동기와 적합성 이 위기 시 기업 정당성 인식에 미치는 영향: 삼성중공업 기름유출 사 례를 중심으로' 의 참고문헌

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  • 부정적 언론 보도로 인한 위기 상황이 해당 기업과 브랜드의 명성에 미치는 영향: CSR(기업의 사회 공헌) 활동의 매개 역할을 중심으로
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  • 기업의 사회적 책임활동의 효과에관한 연구: 멀티 스테이크홀더 관점을 중심으로
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  • 기업의 사회 책임 활동 태도가 기업 이미지와 구매 의도에 미치는 영향 연구:공중의 목적 인식의 조절적 역할을 중심으로
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