기업의 위기 이력과 평판 이 공중의 위기커뮤니케이션 전략 평가에 미치는 영향: 식품 사고를 중심으로

논문상세정보

' 기업의 위기 이력과 평판 이 공중의 위기커뮤니케이션 전략 평가에 미치는 영향: 식품 사고를 중심으로' 의 참고문헌

  • 한국인의 집단주의 성향과 귀인 성향, 그리고 위기 커뮤니케이션 수용 간의 관련성: 국가위기로서의 IMF 상황을 중심으로
    김영욱 한국언론학보 48 4 271-298 [2004]
  • 조직-공중 관계성이 위기와 이미지회복전략에 대한 인식에 미치는 영향
    김영욱 커뮤니케이션학 연구 14 4 83-101 [2006]
  • 위험보도의 위기구축 기제 프레임 분석: 식품안전 보도를 중심으로
    박성희 한국언론정보학보 35 181-210 [2006]
  • 위기시 기업 커뮤니케이션 메시지 형태 비교 연구
    유종숙 한국광고홍보학보 9 3 104-128 [2007]
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    Coombs, T. - [1999]
  • 언론보도에 반영된 조직의 위기관리 전략 분석: GS칼텍스 개인정보 유출 사건을 중심으로
    김지윤 언론과학연구 9 3 37-69 [2009]
  • 수용자의 관점에서 본 위기 커뮤니케이션 전략: 공중은 조직의 위기 커뮤니케이션 전략을 어떻게 평가하고 있는가?
    윤영민 한국언론학보 51 5 424-442 [2007]
  • 사과광고의 메시지 유형에 따른 공중의 반응 연구
    백진숙 한국광고홍보학보 8 2 184-229 [2006]
  • 부정적 언론 보도로 인한 위기 상황이 해당 기업과 브랜드의 명성에 미치는 영향: CSR(기업의 사회 공헌) 활동의 매개 역할을 중심으로
    윤각 홍보학연구 9 2 196-220 [2005]
  • 반 대기업 정서, 위기 책임성, 그리고 사과 수용 간 관련성 : 삼성 그룹 비자금 관련 위기와 농심 새우깡 이물질 위기를 중심으로
    윤영민 한국언론학보 53 1 288-304 [2009]
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    강문정 한국언론학보 51 2 479-507 [2007]
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  • <PR 커뮤니케이션>
    김영욱 - [2003]