연구동향 분석

지각된 관련성 및 조작적 의도에 관한 추론이 개인화 광고의 유용성에 미치는 영향 : 프라이버시의 침해 경험에 따른 조절효과

노민정 2015년

논문상세정보
인용/피인용
' 지각된 관련성 및 조작적 의도에 관한 추론이 개인화 광고의 유용성에 미치는 영향 : 프라이버시의 침해 경험에 따른 조절효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • informationcontrol
  • informationtransparency
  • manipulativeintents
  • perceived relevance
  • personalized advertising
  • privacy invasion
  • 개인화 광고
  • 정보통제력
  • 정보투명성
  • 조작적 의도
  • 지각된 관련성
  • 프라이버시 침해
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
69 1

0.0%

' 지각된 관련성 및 조작적 의도에 관한 추론이 개인화 광고의 유용성에 미치는 영향 : 프라이버시의 침해 경험에 따른 조절효과' 의 참고문헌

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