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브랜드 충성도 형성경로에 관한 연구 : 애착경로와 일반경로의 비교 = Route for the brand loyalty formation : A comparison between the attachment route and the non-attachment route

추미애 2013년

논문상세정보
인용/피인용
' 브랜드 충성도 형성경로에 관한 연구 : 애착경로와 일반경로의 비교 = Route for the brand loyalty formation : A comparison between the attachment route and the non-attachment route' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • 브랜드 몰입
  • 브랜드 사랑
  • 브랜드 애착
  • 브랜드 충성도
  • 브랜드 호감
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 브랜드 충성도 형성경로에 관한 연구 : 애착경로와 일반경로의 비교 = Route for the brand loyalty formation : A comparison between the attachment route and the non-attachment route' 의 참고문헌

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