연구동향 분석
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SNS(social network service)내 상호작용 영향요인과 소비자의 정보 구전 의도에 대한 연구

이희정 이희정 2012년

논문상세정보
인용/피인용
' SNS(social network service)내 상호작용 영향요인과 소비자의 정보 구전 의도에 대한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • PC
  • social network service
  • 기기 특성 요인
  • 모바일 기기
  • 모바일 환경
  • 사용 편리성
  • 사회적 네트워크 요인
  • 소비자-소비자 상호작용
  • 소비자-정보 상호작용
  • 인터페이스 편리성
  • 정보 공유 의도
  • 정보 구전 의도
  • 정보 생산 의도
  • 정보 특성 요인
  • 정보의 간결성
  • 정보의 생동감
  • 정보의 유희성
  • 주관적 규범
  • 지각된 네트워크 외부성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,070 11

0.0%

' SNS(social network service)내 상호작용 영향요인과 소비자의 정보 구전 의도에 대한 연구' 의 참고문헌

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    박택곤 [1996]
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    송창석 신종칠 마케팅 연구 [1999]
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    이태민 전종근 유비쿼터스 접속성과 상황기반 제공성이 모바일 상거래 수용의도에 미치는 영향에 관한 연구 - 기술 수용 모델적용을 중심으로 [2004]
  • 웹 사이트 성공 영향요인 도출과 웹 사이트 유형별 비교 분석
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    이은영 온라인 구전 수용과 확산 과정에 대한 이중경로 모형에 관한 연구 - 정보 특성요인과 커뮤니티 특성요인을 중심으로 - [2004]
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    김도연 [2004]
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