박사

The role of perceived interactivity in interactive ad processing

논문상세정보
    • 저자 Wu, Guohua Mark Wu, Guohua Mark
    • 형태사항 236 p
    • 일반주기 Supervisor: John D. Leckenby, Source: Dissertation Abstracts International, Volume: 61-11, Section: A, page: 4467
    • 학위논문사항 Thesis (Ph.D.)--The University of Texas at Austin, 2000
    • 발행지 [S.l.]:
    • 출판년 2000
    • 발행사항 The University of Texas at Austin.
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