연구동향 분석

프랜차이즈 본사와 가맹점의 관계에서 기회주의의 결정요인에 관한 연구

강보현(Bo Hyeon Kang) 년

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' 프랜차이즈 본사와 가맹점의 관계에서 기회주의의 결정요인에 관한 연구' 의 참고문헌

  • 환경의 불확실성이 관계해지의도의 촉진과 완화에 미치는 조절효과에 관한 연구
    강보현 오세조 경영학연구 34 (5) : 1501 ~ 1533 [2005]
  • 유통업체의 영향전략이 소매업체의 기회주의 성향에 미치는 영향: 신뢰의 조절효과를 중심으로
    노원희 노현희 오세조 마케팅연구 25 (2) : 41 ~ 63 [2010]
  • 유통경로내 기회주의의 통제메커니즘이 관계의 질에 미치는 영향
  • 기회주의적 유통망에 대한 네거티브 관리 전략: 게임이론적 접근
    김성환(Sung-Hwan Kim) 홍성준 ( Sung Jun Hong ) 마케팅연구 23 (4) : 173 ~ 195 [2008]
  • 기업의 사회적 책임활동에 대한 소비자의 귀인, 지각 그리고 반응
  • 구매자와 판매자의 관계에서 갈등, 불공정성, 목표불일치가 관계해지의도에 미치는 영향과 신뢰의 조절효과
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  • Relationship Value in Business Markets
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  • Poisoning Relationships: PerceivedUnfairness in Channels of Distribution
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  • Marketing Research: An Applied Orientation
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  • Marketing Relationship Management
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  • Investments in Consumer Relationships: A Cross-Country and Cross- Industry Exploration
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  • How relationalnormsaffectcomplianceinindustrialbuying
    Arnold Joshi Joshi Ashwin Journal of Business Research 41 : 105 ~ 114 [1998]
  • Fairness-Trust-Loyalty Relationships Under Varying Conditions of Supplier-Buyer Interdependence
    Jambulingam, Thani Journal of Marketing Theory and Practice 9 (1) : 39 ~ 56 [2011]
  • FactorsAffectingTrustin MarketResearch Relationships
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  • Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
    Robert W.Palmatier Journal of Marketing 70 : 136 ~ 153 [2006]
  • Examining supply chainrelationships: Do buyer and supplier perspectives on collaborative relationships differ?
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    Rajamma, R. K. Journal of Business and Industrial Marketing 26 (2) : 104 ~ 114 [2011]
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  • Culture, customers, and contemporary communism: Vietnamese marketing under doi moi
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  • Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
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  • Bad Is Stronger Than Good
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  • Antecedents and consequences of marketing managers' conflict-handling behaviors
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  • An Exploratory Examination of Shared Values in Channel Relationships
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  • An Empirical Investigation ofEx Post Transaction Costs in Franchised Distribution Channels
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