연구동향 분석

부정적 온라인 구전 커뮤니케이션의 효과에 관한 연구

이경탁 2011년

논문상세정보
    • 저자 이경탁
    • 제어번호 60020322
    • 학술지명 마케팅논집
    • 권호사항 Vol. 19 No. 4 [ 2011 ]
    • 발행처 한국전략마케팅학회
    • 자료유형 학술저널
    • 수록면 205-222 ( 18쪽)
    • 언어 Korean
    • 출판년도 2011
    • KDC 325
    • 등재정보 KCI등재
    • 판매처 학술교육원
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