논문상세정보
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상표 성격과 광고모델 이미지의 일치성이 광고 및 상표 선호도에 미치는 영향' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 2,291 | 14 |
0.0% |
주제별 논문영향력
' 상표 성격과 광고모델 이미지의 일치성이 광고 및 상표 선호도에 미치는 영향' 의 참고문헌
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제품군과 광고의 소구형태에 따라 광고모델이 미치는 광고효과에 관한 연구[2000]
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광고원론: 통합적 마케팅 커뮤니케이션 접근안광호 [1999]
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