연구동향 분석

노스탤지어(nostalgia) 광고에 있어 자아연속성, 광고태도, 브랜드태도, 구매의도의 위계적 관계

주일영 전종우 2015년

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' 노스탤지어(nostalgia) 광고에 있어 자아연속성, 광고태도, 브랜드태도, 구매의도의 위계적 관계' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • advertising attitudes
  • and purchase intention
  • brandattitudes
  • nostalgic advertising
  • self- continuity
  • 광도태도
  • 구매의도
  • 노스탤지어 광고
  • 브랜드 태도
  • 자아연속성
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' 노스탤지어(nostalgia) 광고에 있어 자아연속성, 광고태도, 브랜드태도, 구매의도의 위계적 관계' 의 참고문헌

  • 캐릭터와 향수성의 경로모형 검증 : 감정과 행동반응 중재효과
    김재영 광고학연구 16 (1) : 119 ~ 140 [2005]
  • 노스탤지어를 활용한 마케팅 전략이 소비자의 CSR 평가에 미치는 영향
    박혜경 경영컨설팅연구 14 (4) : 1 ~ 11 [2014]
  • 노스탤지어가 구매의도에 미치는 영향 : 자기긍정감과 사회유대감의 매개효과를 중심으로
    곽예경 마케팅연구 27 (3) : 1 ~ 33 [2012]
  • 경기 침체 상황에서 소비자의 특성이 광고매체 이용과 흑백 광고 선호도에 미치는 영향
    전종우 광고PR실학연구 2 (1) : 54 ~ 67 [2009]
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    Lutz, R. J. Lawrence Erlbaum Associates : 45 ~ 63 [1985]
  • Yearning for yesterday : A Sociology of Nostalgia
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  • Why It’s Cool to Troll through Time
    White, R. B. Time, April 8, 16 [2002]
  • The self in memory
    Lampinen, J. M. Psychology Press : 227 ~ 253 [2004]
  • The reminiscence circumplex and autobiographical functions
    Webster, J. D. Memory 11 : 203 ~ 215 [2003]
  • The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
    Darrel D. Muehling Journal of Marketing Communications 19 (2) : 98 ~ 113 [2013]
  • The past makes the present meaningful : Nostalgia as an existential resource
    Routledge, C. Journal of Personality and Social Psychology 101 (3) : 638 ~ 652 [2011]
  • The nostalgia boom : Why the old is new again
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  • The missing link in cognition: Origins of self-reflective consciousness
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  • The influence of evoked nostalgia on consumers'responses to advertising : An exploratory study
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  • The handbook of attitudes
    Ajzen, I. Erlbaum : 173 ~ 221 [2005]
  • The good old days-observations on nostalgia and its role in consumerbehavior
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  • The Missing Link in Cognition: Origins of Self-Reflective Consciousness
    Tulving, E. Oxford University Press : 4 ~ 56 [2005]
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    리대룡 광고연구 33 (가을) : 61 ~ 95 [2005]
  • Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
    Loveland, K. E. Journal of Consumer Research 37 (3) : 393 ~ 408 [2010]
  • Self continuity: Individual and collective perspectives
    Addis, D. R. Psychology Press [2008]
  • Processes of identity development : Where I am and how I got there
    McLean, K. C. Identity : An International Journal of Theory and Research 12 : 8 ~ 28 [2012]
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    Baltes, P. B. American Psychologist 52 : 366 ~ 380 [1997]
  • Nostalgic bonding: exploring the role of nostalgia in the consumption experience
    Morris B. Holbrook Journal of Consumer Behaviour 3 (2) : 107 ~ 127 [2003]
  • Nostalgia: The Gift That Keeps on Giving: Figure A1.
    Xinyue Zhou Journal of Consumer Research 39 (1) : 39 ~ 50 [2012]
  • Nostalgia: Past, Present, and Future
    Constantine Sedikides Current Directions in Psychological Science 17 (5) : 304 ~ 307 [2008]
  • Nostalgia: Content, Triggers, Functions.
    Tim Wildschut Journal of Personality and Social Psychology 91 (5) : 975 ~ 993 [2006]
  • Nostalgia in advertising text-romancing the past
    Stern, B. Advances in Consumer Research 19 : 388 ~ 389 [1992]
  • Nostalgia for early experience as a determinant of consumer preferences
    Schindler, R. M. Psychology and Marketing 20 : 275 ~ 302 [2003]
  • Nostalgia as a Resource for the Self
    Matthew Vess Self and Identity 11 (3) : 273 ~ 284 [2012]
  • Nostalgia and consumption preferences : Some emerging patterns of consumer tastes
    Holbrook, M. B. The Journal of Consumer Research 20 (2) : 245 ~ 256 [1993]
  • Memory, autonoetic consciousness, and the self
    Markowitsch, H. Consciousness and Cognition 20 : 16 ~ 39 [2011]
  • Make my memory : How advertising can change our memory of the past
    Braun, K. A. Psychology and Marketing 19 (1) : 1 ~ 23 [2002]
  • I Was There I Am : Creating Self-Continuity Through Remembering Our Personal Past
    Bluck, S. The International Journal of Reminiscence and Life Review 1 (1) : 7 ~ 12 [2013]
  • General Mills Brings Back Green Giant, Cheerios Kid in Nostalgic Appeal
  • Feelings, fantasies, and memories
    Holak, S. L. Journal of Business Research 42 (3) : 217 ~ 226 [1998]
  • Exploring the boundaries of nostalgic advertising effects : A consideration of childhood brand exposure and attachment on consumers’ responses to nostalgiathemed advertisements
    Muehling, D. D. Journal of Advertising 43 (1) : 73 ~ 84 [2014]
  • Echoes of the dear departed past-some work in progress on nostalgia
    Holbrook, M. B. Advances in Consumer Research 18 : 330 ~ 333 [1991]
  • Death by nostalgia : A diagnosis of context-specific cases
    Baker, S. M. Advances in Consumer Research 21 : 169 ~ 174 [1994]
  • Critical advances in reminiscence research: From theory to application
    Bluck, S. Springer [2002]
  • Counteracting loneliness : On the restorative function of nostalgia
    Zhou, X. Psychological Science 19 : 1023 ~ 1029 [2008]
  • Changing Brand Attitudes Through Modification of Cognitive Structure
    Lutz, R. J. Journal of Consumer Research 1 : 49 ~ 59 [1975]
  • Away from"unified nostalgia" : Conceptual differences of personal and historical nostalgia appeals in advertising
    Phau, I. Journal of Promotion Management 16 (1/2) : 80 ~ 95 [2010]
  • Assessing Variability in Reasoning About Self-Continuity: The Development and Testing of a Likert-scaled Measure
    Allen, J. W. University of Victoria [2006]
  • An exploratory study of age related vicarious nostalgia and aesthetic consumption
    Goulding, C. ASSOC CONSUMER RESEARCH : 542 ~ 546 [2002]
  • A blast from the past : The terror management function of nostalgia
    Routledge, C. Journal of Experimental Social Psychology 44 : 132 ~ 140 [2008]