연구동향 분석

죽음을 연상시키는 기부 캠페인의 효과적인 메시지 전략

김재휘 김진희 2015년

논문상세정보
인용/피인용
' 죽음을 연상시키는 기부 캠페인의 효과적인 메시지 전략' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • avoidance motive
  • charitabledonationcampaign
  • social-norm focused message
  • victim-need focused message
  • world-view protection
  • 기부 캠페인
  • 사회적 규범 메시지
  • 세계관 보호
  • 수혜자 필요 메시지
  • 죽음 점화
  • 회피 동기
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,267 2

0.0%

' 죽음을 연상시키는 기부 캠페인의 효과적인 메시지 전략' 의 참고문헌

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