연구동향 분석

소비자들의 유명인 광고에 관한 설득 지식과 효과에 대한 인식

남경태(Nam, Kyoungtae) 2015년

논문상세정보
인용/피인용
' 소비자들의 유명인 광고에 관한 설득 지식과 효과에 대한 인식' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 연속간행물
  • celebrityendorsementadvertising
  • perceived advertising effectiveness
  • persuasion knowledge model
  • 광고 효과 인식
  • 설득 지식 모델
  • 유명인 광고
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
590 4

0.0%

' 소비자들의 유명인 광고에 관한 설득 지식과 효과에 대한 인식' 의 참고문헌

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    김정현 한국광고홍보학보 14 (2) : 300 ~ 330 [2012]
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    김하림 광고학연구 25 (5) : 7 ~ 42 [2014]
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    권익현 김도연 광고학연구 5 : 35 ~ 46 [1994]
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