연구동향 분석

부정적 사건에 대한 유명 보증인과 광고주의 대응에 따른 소비자 반응

이명천(Lee, Myoung-Chun) 김문기(Kim, Moon-Ki) 김요한(Kim, Yo-Han) 2014년

논문상세정보
인용/피인용
' 부정적 사건에 대한 유명 보증인과 광고주의 대응에 따른 소비자 반응' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • advertisersreaction
  • celebrity
  • endorsersreaction
  • negative information
  • negativeevent
  • severityofevent
  • 광고주대응
  • 보증인대응
  • 부정적 사건
  • 부정적 정보
  • 사건의심각성
  • 유명보증인
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
72 0

0.0%

' 부정적 사건에 대한 유명 보증인과 광고주의 대응에 따른 소비자 반응' 의 참고문헌

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    김영욱 한국언론학보 48 (4) : 271 ~ 298 [2004]
  • 한국경제
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    이정교 한경사 [2012]
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    김봉철 광고학연구 22 (3) : 7 ~ 28 [2011]
  • 위험, 위기 그리고 커뮤니케이션
    김영욱 이화여자대학교 출판부 [2008]
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    조삼섭 한국광고홍보학보 11 (1) : 249 ~ 276 [2009]
  • 스포츠 선수의 스캔들에 대한 스포츠 구단의 위기 커뮤니케이션 전략
    박혜원 언론과학연구 11 (4) : 259 ~ 295 [2011]
  • 소비자의 부정적 브랜드 루머의 수용과 확산
    이원준 아시아마케팅저널 14 (2) : 65 ~ 96 [2012]
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    윤영민 한국언론학보 52 (5) : 207 ~ 226 [2008]
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    문달주 한국광고홍보학보 13 (3) : 209 ~ 233 [2011]
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    박종철 아시아마케팅저널 12 (4) : 113 ~ 136 [2011]
  • 부정적 언론보도가 기업에 대한 소비자의 태도에 미치는 영향
    하영원 경영학연구 33 (1) : 10 ~ 10 [2004]
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    김태호 광고학연구 18 (4) : 103 ~ 125 [2007]
  • 기업위기발생시 기업명성과 공중관계성이공중들의 위기인식과 결과인식에 미치는 영향에 관한 연구
    한정호 한국언론학보 53 (3) : 82 ~ 100 [2009]
  • 광고태도가 상표태도 형성에영향을 미치는 과정에 대한 상표친숙도의 영향
    김완석 광고연구 : 34 ~ 49 [1997]
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    전영우 한국광고홍보학보 3 (1) : 108 ~ 136 [2001]
  • 광고 보증인의 부정적 정보가 보증인 속성 평가 및 광고효과에 미치는 영향
    구향미 조선대학교 대학원 [2014]
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    Graham, M. A. University of Kentucky [2012]
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    Premeaux, S. R. Journal of Promotion Management. 11 (4) : 33 ~ 48 [2005]
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    Salacuse, J. W. Negotiation Journal. 14 (3) : 221 ~ 240 [1998]
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    도선재 광고학연구 19 (5) : 49 ~ 74 [2008]
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