연구동향 분석

커뮤니케이션 패러다임의 전환 및 발전 : 통합적 마케팅 커뮤니케이션 (IMC) 문헌 분석을 중심으로

성민정 조정식 조정식,성민정 2014년

논문상세정보
인용/피인용
' 커뮤니케이션 패러다임의 전환 및 발전 : 통합적 마케팅 커뮤니케이션 (IMC) 문헌 분석을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brand
  • corporatecommunication
  • imc
  • integratedmarketingcommunication
  • marketing communication
  • 기업 커뮤니케이션
  • 마케팅 커뮤니케이션
  • 브랜드
  • 통합적 마케팅 커뮤니케이션
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,765 0

0.0%

' 커뮤니케이션 패러다임의 전환 및 발전 : 통합적 마케팅 커뮤니케이션 (IMC) 문헌 분석을 중심으로' 의 참고문헌

  • 해외 IMC 연구의 동향과 향후 과제: 해외 광고 주요 학술지에 게재된 논문의 내용분석
    강경수 홍보학연구 13 (2) : 167 ~ 208 [2009]
  • 통합적 마케팅 커뮤니케이션의 인식에 관한 연구
    김일철 한국광고홍보학보 2 (2) : 61 ~ 89 [1999]
  • 통합적 마케팅 커뮤니케이션의 성공적 실행을 위해 극복해야 할 요인에 대한 고찰
    박재진 한국언론정보학보 31 : 167 ~ 192 [2005]
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    홍성욱 서양사 연구 33 : 139 ~ 175 [2005]
  • 커뮤니케이션 접점의 다차원적 효과와 이에 대한 소비자 특성의 역할
    조정식 광고학연구 24 (7) : 149 ~ 173 [2013]
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