연구동향 분석

브랜드 진정성 측정을 위한 척도개발에 관한 연구

박성현(Sung Hyun Park) 김유경(You-Kyung Kim) 2014년

논문상세정보
인용/피인용
' 브랜드 진정성 측정을 위한 척도개발에 관한 연구' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 사회학
  • authenticity
  • brand
  • brand authenticity
  • 브랜드 진정성
  • 진실성
  • 진정성
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
3,094 0

0.0%

' 브랜드 진정성 측정을 위한 척도개발에 관한 연구' 의 참고문헌

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