연구동향 분석

브랜디드 엔터테인먼트의 설득적 효과: 애드무비(ad movie)를 중심으로

황유리 정세훈 2014년

논문상세정보
인용/피인용
' 브랜디드 엔터테인먼트의 설득적 효과: 애드무비(ad movie)를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • admovie
  • brandedentertainment
  • narrative
  • transportation
  • 내러티브
  • 브랜디드엔터테인먼트
  • 애드무비
  • 전송
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
10,920 2

0.0%

' 브랜디드 엔터테인먼트의 설득적 효과: 애드무비(ad movie)를 중심으로' 의 참고문헌

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    서상희 윤각 광고학연구 21 (1) : 163 ~ 177 [2010]
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