연구동향 분석

모바일 소셜 네트워크 활용이 브랜드 성과에 미치는 영향

이태민 2014년

논문상세정보
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' 모바일 소셜 네트워크 활용이 브랜드 성과에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • brandaffect
  • brandperformance
  • brandwordofmouth
  • mobile shopping
  • mobile social network
  • smartshopperfeelings
  • 모바일 쇼핑
  • 모바일소셜네트워크
  • 브랜드 감정
  • 브랜드 구전
  • 브랜드 성과
  • 지각된현명쇼핑감
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,425 0

0.0%

' 모바일 소셜 네트워크 활용이 브랜드 성과에 미치는 영향' 의 참고문헌

  • 제품 관여도 및 제품 지식에 따른 온라인 구전정보 활용 연구
    김성훈 광고학연구 14 (1) : 257 ~ 280 [2003]
  • 인터넷 이용과 정보격차: 접근, 활용, 참여를 중심으로
    민영 언론정보연구 48 (1) : 150 ~ 187 [2011]
  • 온라인에서의 구전커뮤니케이션이 상표평가에 미치는 영향에 관한 연구: 상표사용후기와 답글을 중심으로
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    이은영 이태민 광고학연구 16 (2) : 145 ~ 171 [2005]
  • 온라인 커뮤니티에서 지식공유행동의 영향요인이 지식공유행동과 온라인 커뮤니티 애호도에 미치는 영향
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    김민수 박종무 마케팅논집(Journal of Marketing Studies) 21 (2) : 157 ~ 179 [2013]
  • 소셜 네트워크 서비스(SNS) 활동이 소비자의 지식창출 및 지속적 사용의도에 미치는 영향
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    김영주 한국언론학보 50 (2) : 59 ~ 89 [2006]
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    Chaundhuri, A. Journal of Marketing 65 : 81 ~ 93 [2001]
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    Ferguson, D. A. Journal of Broadcasting and Electronic Media 44 (2) : 155 ~ 174 [2000]
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    Boyd, D. Journal of Computer-Mediated Communication 13 (1) : 210 ~ 230 [2007]
  • Social Capital Production in a Virtual P3Community
    Mathwick, C. Journal of Consumer Research 34 : 832 ~ 849 [2008]
  • Smart shopping: conceptualization and measurement
    Atkins, K. G. International Journal of Retail & Distribution Management 40 (5) : 360 ~ 375 [2012]
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    Chiou, J-S. Journal of Interactive Marketing 17 (3) : 50 ~ 61 [2003]
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    Martin, L. L. Journal of Personality and Social Psychology 51 (3) : 493 ~ 504 [1986]
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    Bearden, W. O. Journal of Marketing Research 19 : 425 ~ 430 [1982]
  • SNS의 불이 꺼지고 있는가?: SNS의 지속 이용 모형에 관한 연구
    최은정 한국심리학회지: 소비자·광고 13 (2) : 229 ~ 253 [2012]
  • SNS에서의 네트워크 외부성이 심리적 웰빙과 사회적 고양감에 미치는 영향 : 애착의 매개역할
    박종철 마케팅논집(Journal of Marketing Studies) 22 (1) : 87 ~ 104 [2014]
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  • '페북'에 대항할 토종SNS 2세대는?