연구동향 분석

희소성 메시지 유형과 동일시 욕구의 충족성이 구매의도에 미치는 효과

김재휘 백명진 2014년

논문상세정보
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' 희소성 메시지 유형과 동일시 욕구의 충족성이 구매의도에 미치는 효과' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • conformity
  • identification
  • in-group
  • scarcitymassage(supply-sideanddemand-side
  • uniqueness
  • 독특성 욕구
  • 동일시욕구충족성
  • 사회적 관계
  • 희소성메시지유형(수요/공급)
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
9,945 2

0.0%

' 희소성 메시지 유형과 동일시 욕구의 충족성이 구매의도에 미치는 효과' 의 참고문헌

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