연구동향 분석
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TV프로그램에 대한 몰입이 후속 광고의 기억과 태도에 미치는 영향에 관한 연구 : 프로그램이 유발한 감정의 극성과 각성을 조절변인으로

봉연근 2015년

논문상세정보
인용/피인용
' TV프로그램에 대한 몰입이 후속 광고의 기억과 태도에 미치는 영향에 관한 연구 : 프로그램이 유발한 감정의 극성과 각성을 조절변인으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 각성
  • 광고기억
  • 광고태도
  • 광고효과
  • 극성
  • 몰입
  • 인게이지먼트
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,390 0

0.0%

' TV프로그램에 대한 몰입이 후속 광고의 기억과 태도에 미치는 영향에 관한 연구 : 프로그램이 유발한 감정의 극성과 각성을 조절변인으로' 의 참고문헌

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