박사

기업 브랜드 SNS의 특성이 인게이지먼트를 매개로 브랜드 태도와 구매의도에 미치는 영향

이윤우 2015년
논문상세정보
    • 저자 이윤우
    • 기타서명 The Effects of the Characteristics of Corporate Brand’s SNS on Brand Attitude and Purchase Intention: the Mediating Effect of Engagement
    • 형태사항 x, 114 p.: 30 cm: 삽화
    • 일반주기 지도교수 : 정연승, 단국대학교 학위논문은 저작권에 의해 보호받습니다, 참고문헌 : p.88-105
    • 학위논문사항 2015. 2, 단국대학교 대학원, 학위논문(박사)-, 경영학과 마케팅전공
    • DDC 658.872, 22
    • 발행지 용인
    • 언어 kor
    • 출판년 2015
    • 발행사항 단국대학교 대학원
    유사주제 논문( 0)

' 기업 브랜드 SNS의 특성이 인게이지먼트를 매개로 브랜드 태도와 구매의도에 미치는 영향' 의 참고문헌

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