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파종 프로그램(Seeding Programs)의 구전 유형이 소비자 구매의도에 미치는 영향: 사회적 관계 및 제품 유형의 조절효과 = The WOM Effects of Seeding Programs about Consumer Purchase Intension: Moderating Effect of Social Relations and Type of Product

이창곤 2015년

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' 파종 프로그램(Seeding Programs)의 구전 유형이 소비자 구매의도에 미치는 영향: 사회적 관계 및 제품 유형의 조절효과 = The WOM Effects of Seeding Programs about Consumer Purchase Intension: Moderating Effect of Social Relations and Type of Product' 의 주제별 논문영향력
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  • 구전
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  • 파종 프로그램
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' 파종 프로그램(Seeding Programs)의 구전 유형이 소비자 구매의도에 미치는 영향: 사회적 관계 및 제품 유형의 조절효과 = The WOM Effects of Seeding Programs about Consumer Purchase Intension: Moderating Effect of Social Relations and Type of Product' 의 참고문헌

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