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모바일 광고소구유형과 시간적 거리감의 상호작용에 관한 연구 : 제품유형에 따른 소비자 반응' 의 주제별 논문영향력
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주제별 논문영향력
' 모바일 광고소구유형과 시간적 거리감의 상호작용에 관한 연구 : 제품유형에 따른 소비자 반응' 의 참고문헌
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인터넷 배너광고 정보처리과정에서 조절변인으로서의 관여도 및 인지욕구의 역할에 관한 연구
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압박하의 인지와 감정 반응이 소비자의 구매 후 행동의도 미치 는 영향
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시간적 거리와 공간적 거리의 상호작용이 외재적 속성의 중요도에 미치는 영향
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시간적 거리가 소비자 의사결정에 미치는 영향에 관한 연구 - 경제학적 접근 및 심리학적 접근의 비교분석 및 향후 연구 제안을 중심으로
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스마트폰 이용형태 및 모바일광고 인식조사DMC(Digital Media Convergence Company) DMC(Digital Media Convergence Company) 스마트폰 이용형태 및 모바일광고 인식조사 [2012]
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스마트폰 보유 및 이용행태 변화: 2012년과 2013 년의 비교.
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소비자의 정신적 조작과 시간적 거리감이 비교 광고에서 제품태도와 행동의도에 미치는 효과 연구
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소비자의 기억, 정서, 판단에 관한 연구의 최신 동향
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비교 광고 상황에서 광고 태도와 브랜드 태도의 관계에 관한연구 -NegativityBias현상을 중심으로 -
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모바일광고의 효과 표준 측정지표 관련 프레임워크에 관한 탐색적 연구: 전문가 심층인터뷰를 중심으로
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모바일광고 산업통계 및 이용자 행태 조사
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모바일 광고에 대한 태도에 영향을 미치는 선행요인: Ducoffe(1996)의 웹 광고 효과 모델 확장 적용
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모바일 광고 연구경향과 이론화
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기본적 귀인오류현상에 대한 시간적 거리감의 조절 효과: 유명인의 제품 보증 차원에서의 검증
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국내모바일광고 시장 및 플랫폼 사업 동향
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광고소구유형, 소비자특성, 제품특성이 광고효과에 미치는 영향
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광고로 인해 점화된 조절초점과 광고에서 제시된 제품속성 정보의 불일치성이 제품에 대한 소비자의 태도와 구매의도에 미치는 영향에 대한 연구
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광고 연감
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개인의 성격, 제품의 특성, 그리고 광고소구유형에 따른 광고 효 과, 광고학연구
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2012년 하반기 스마트폰 이용실태 조사.