연구동향 분석
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뉴미디어의 상호작용성과 사회성이 고객주도 마케팅에 미치는 영향 연구 : 집합적 효능감과 연결적 사회자본 형성을 중심으로

이윤재 2012년

논문상세정보
인용/피인용
' 뉴미디어의 상호작용성과 사회성이 고객주도 마케팅에 미치는 영향 연구 : 집합적 효능감과 연결적 사회자본 형성을 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • INTERACTION
  • bridging social capital
  • collective efficacy
  • customer participation
  • idea suggestion
  • information quality
  • media efficacy
  • media interactivity
  • media sociability
  • new media
  • social support
  • weak-tie
  • 고객 참여
  • 뉴미디어환경
  • 매체 사회성
  • 매체 상호작용성
  • 미디어 효능감
  • 사회적 지원
  • 상호작용
  • 아이디어 참여
  • 약한 유대
  • 연결적 사회자본
  • 정보품질
  • 집합적 효능감
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
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' 뉴미디어의 상호작용성과 사회성이 고객주도 마케팅에 미치는 영향 연구 : 집합적 효능감과 연결적 사회자본 형성을 중심으로' 의 참고문헌

  • 인터넷 마케팅
  • 사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구
    김상훈(Sang-Hoon Kim) 박현정(Hyun-Jung Park) 이방형 ( Bang Hyung Lee ) 사회적 영향력과 모바일 서비스의 사용-확산 [2010]
  • 브랜드 커뮤니티 내 상호작용을 통한 동일시 및 성과에 관한 연구: 커뮤니티 경로와 브랜드 경로를 중심으로
    김병재 [2007]
  • 모바일 환경에서 상호작용성의 구성요인이 구매의도에 미치는 영향에 관한 연구
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  • 디지털 환경하의 유통경로변화
  • 디지털 환경에서 고객 참여를 통한 고객 주도형 관계 구조 형성에 관한 참색적 연구
  • 고객관계관리를 위한 온라인 브랜드 커뮤니티 구축
    강명수 마케팅 [2004]
  • 고객 정보참여 행동의 결정요인과 관여의 조절역할: 구전과 헙조를 중심으로
  • 경쟁력 강화를 위한 마케팅 공동체의 활용에 관한 연구
    임종원 [2002]
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