연구동향 분석
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기업의 사회적 책임(CSR)활동이 고객충성도 및 프리미엄 가격 지불의도에 미치는 영향 : CSR 진정성 정도의 조절효과를 중심으로 = The Effects of the Corporate Social Responsibility(CSR) on Customer Loyalty and Intention to Pay the Premium Price

김윤환 2012년

논문상세정보
인용/피인용
' 기업의 사회적 책임(CSR)활동이 고객충성도 및 프리미엄 가격 지불의도에 미치는 영향 : CSR 진정성 정도의 조절효과를 중심으로 = The Effects of the Corporate Social Responsibility(CSR) on Customer Loyalty and Intention to Pay the Premium Price' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 경영관리
  • csr진정성
  • 고객 충성도
  • 기업의 사회적 책임
  • 기업이미지
  • 제품신뢰도
  • 프리미엄가격 지불의도
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
3,478 0

0.0%

' 기업의 사회적 책임(CSR)활동이 고객충성도 및 프리미엄 가격 지불의도에 미치는 영향 : CSR 진정성 정도의 조절효과를 중심으로 = The Effects of the Corporate Social Responsibility(CSR) on Customer Loyalty and Intention to Pay the Premium Price' 의 참고문헌

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