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기업특성과 사회적 책임활동이 브랜드 태도와 충성도에 미치는 영향

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' 기업특성과 사회적 책임활동이 브랜드 태도와 충성도에 미치는 영향' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 일반 경영
  • 고객 충성도
  • 기업특성
  • 브랜드 태도
  • 사회적 책임 활동
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
1,781 5

0.1%

' 기업특성과 사회적 책임활동이 브랜드 태도와 충성도에 미치는 영향' 의 참고문헌

  • 품질경영론
    이순룡 [2004]
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    안광호 [2003]
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  • 우리나라 기업의 사회적 책임활동에 대한 공중?기업?NGO의 인식 비교 연구
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  • 소비자 참여형 사회공헌활동이 소비자-기업 동일시, 기업 이미지 지각과 구매의도에 미치는 영향
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    류승민 박원우 안성익 상사로부터 신뢰인식과 부하의 조직신뢰간 관계에서 상사신뢰의 매개효과 [2007]
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