박사
연예인광고모델 속성이 외식브랜드 광고효과에 미치는 영향분석 = The Effects of Entertainment Star Model on the Advertising Effectiveness in the Food Service Industry
김춘곤
2008년
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연예인광고모델 속성이 외식브랜드 광고효과에 미치는 영향분석 = The Effects of Entertainment Star Model on the Advertising Effectiveness in the Food Service Industry' 의 주제별 논문영향력
| 주제 |
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|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 90 | 0 |
0.0% |
주제별 논문영향력
' 연예인광고모델 속성이 외식브랜드 광고효과에 미치는 영향분석 = The Effects of Entertainment Star Model on the Advertising Effectiveness in the Food Service Industry' 의 참고문헌
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박사
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유명 옹호인(celebrity endorser)의 광고효과에 관한 연구-VisCAP모형의 검증을 중심으로
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박사
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박사외국인 광고모델이 광고효과에 미치는 영향에 관한 연구윤선호 [1993]
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여행상품구매장의 의견선도력과 그에 따른 여행사선택속성에 관한 구전활동의 차이김성혁(Kim Sung-Hyuk) 신홍철 전창석 [2000]
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안일한 빅모델 전략 인식전환 시급문영숙 [1992]
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스포츠인의 광고모델의 공신력이 광고효과에 미치는 영향 : 부산지역 중학생을 중심으로조민자 [1999]
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스포츠인 모델의 광고에 대한 공신력과 태도 및 효과에 관한 연구박판수 [2000]
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박사
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스포츠 유명인을 통한 광고가 기업이미지에 미치는 영향[2001]
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스포츠 스타(celebrity) 광고모델의 광고효과에 관한 실험 연구윤나정 [2002]
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박사스포츠 스타 모델과 가수 모델의 광고효과 비교신경하 [2004]
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스포츠 선수가 등장한 광고에 대한 소비자 평가이상봉 [1998]
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스포츠 광고와 기업커뮤니케이션송해룡 [1997]
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스타들의 특별한 창업 다이어리최은성 [2006]
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소비자 심리의 이해홍성태 [1997]
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부정적 정보유형에 의해 초래된 매력적 여성유명인모델의 광고모델적 가치 변화가 광고태도 및 상품평가에 미치는 영향
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Word-of-mouth effects on short-term and long-term product judgements
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Who is the celebrity endorser? Cultural foundations of the endorsement processMcCraken.G [1989]
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What students think of advertising?Haller [1974]
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Two-sidedversus one-sided celebrity endorsements : The impact on advertisingeffectiveness and credibility[1989]
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Toward a Self-evaluation Maintenance Model of SocialBehaviorTesser [1988]
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Thewealth effects associated with a celebrity endorser: The MichaelJordan phenomenonMathur Nanda Rangan [1997]
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TheWeb ofWord ofMouth
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The Ups and Downs ofSocial Comparison : Mechanisms of Assimilation and ContrasEpstude Mussweiler Ruter [2004]
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The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
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The Impact of Celebrity Spokeperson's Perceived Imageon Consumers' Intention to PurchaseOhanian [1991]
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The Elaboration Likelihood Modelof Persuasion
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The Elaboration Likelihood Model of PersuationJohn T.Cacioppo Petty [1986]
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The Credibility of Physical Attrativeness of theCelebrity Endorsers : A Social Adaptation PerspectiveJoseph [1982]
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Public assessment of TV advertising : Faint praise andHarsh criticismMittal [1994]
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Opinion Change as a Function of When Information about the Communicator is Received and Whether He is Attractive or ExpertJ.H.Harvey Mills [1972]
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Not all CEOs are Created Equal asAdvertising Spokespersons : Evaluating the Effective CEOSpokespersonPitts Reidenbach [1986]
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Negative Word-of-Mouth by DissatisfiedConsumers:A PilotStudyRichins [1983]
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Measuring Brand Equity across Products and.Markets
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How Personality Makes a DifferencePlummer [1985]
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How Information isUsed to Adopt an InnovationEngel R.J.Kegerreis [1969]
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How Dissimilar Others May Still Resemble the Self :Assimilation and Contrast after Social ComparisonHafner [2004]
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Highly Credible Sources: persuasive Facilitatorsor persuasive LiabilitiesDholakia Strernthal [1977]
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Heuristic processing can biassystematic processing : Effects of source credibility, argumentambiguity, and task importance on attitude judgementChaiken Maheswaran Heuristic processing can biassystematic processing : Effects of source credibility [1994]
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EndorsereffectivenessbyproducttypeFriedman [1979]
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Effects of Human Models on PerceivedProducts of QualityKanungo [1973]
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E-Complaining: A Content Analysis of an Internet Complaint ForumHarrison-Walker,L.Jean [2001]
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Determining future travel behavior from past travel experience and perceptions of risk and safetyA.R..Grafe Sonmez [1998]
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Construction and validation of scale to measure celebrityendorsers' perceived expertise, trustworthiness, and attractivenessOhanian Construction and validation of scale to measure celebrityendorsers' perceived expertise [1990]
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Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of InvolvementPetty [1983]
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Celebrity and noncelebrity advertising in atwosidedcontext
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An Investigation into the 'Match-up' Hypothesis in Celebrity Advertising: When Beauty May be Only Skin DeepKamins An Investigation into the Match-Up-Hypothesis inCelebrity Advertising : When Beauty May Be Only Skin Deep [1990]