'
호텔의 고객관계마케팅요인이 관계의 질과 성과에 미치는 영향에 관한 연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 101 | 8 |
1.2% |
주제별 논문영향력
' 호텔의 고객관계마케팅요인이 관계의 질과 성과에 미치는 영향에 관한 연구' 의 참고문헌
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박사
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박사
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박사
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호텔 종업원의 서비스 질에 대한 고객의 평가요인 분석최휴종 [1998]
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호텔 서비스의 고객만족과 재구매 의도의 관계에 관한 연구조재완 [1998]
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호텔 관계마케팅의 영향요인과 요인간의 관계에 관한 연구
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박사
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현대마케팅원론임종원 [1996]
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박사
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패밀리레스토랑의 고객관계마케팅과 경영성과의 관계안태열 [2004]
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박사
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외식업체의 고객관계마케팅이 경영성과에 미치는 영향안태열 [2003]
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여행도매업자의 관계적 특성이 신뢰와 재구매 의도에 미치는 영향이낙귀 [2002]
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소비자와 브랜드 관계의 질적 요인(BBQ)에 관한 연구: 제품 및 커뮤니케이션 요인을 중심으로허웅 [2003]
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마케팅 발전의 신기원을 이룩할 관계마케팅으로의 대 전환이유재( You Jae Yi ) [1995]
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Understanding Customer Expectations of ServiceLeonard L.Berry Parasuramanet.A Valerie A.Zeithaml Understanding Customer Expectations of Service [1991]
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The different roles of satisfaction ,trust ,and commitmentin customer relationships.
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The Role of Perceived Justice in CompliantResolutions : Implications for Services and Relationship MarketingT ax The Role of Perceived Justice in Compliant Resolutions: Implications for Services and Relationship Marketing [1993]
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The Price Knowledge and Search of Supermarket Shoppers
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The Marketplace : Getting to Know You
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The Art of Relationship ManagementBriey [1994]
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The American Customer Satisfaction Index: Nature, Purposeand Findings
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Services Encounters and Service Relationships: Implication for ResearchCzepeil J.A [1990]
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Service Marketing is Different
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MegamarketingKotler [1986]
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Measuring service quality: A reexamination and extensionCronin Jr. J. J. Cronin, J. J. Cronin, J. J. Jr. Cronin,J. Joseph Measuring service quality : a reexamination and extension [1992]
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H uman comm unicationDevito [1994]
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FactorsAffectingTrustin MarketResearch RelationshipsMoorman [1993]
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Exploiting Niches Using RelationshipMarketingSharni [1992]
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Evaluating Service Encounters: The Effects of PhysicalSurrounding and Employee ResponsesBitner [1990]
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EffectsofRelationshipMarketingonSatisfaction,Retention,andPricesintheLifeInsuranceIndustry
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Development Process of Cooperative Inter Organizational relationshipsRing Van de Ven A.H [1994]
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Customer Satisfaction,Marketing Share, and Profitability: Findings from Sweden
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Consumer Perceptions of Price, Quality and Value: AMeans-End Model & Synthesis of Evidence
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Commercial Friendship: ServiceProvider-Client Relation-Ship in ContextPrince [1999]
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Building Service Relationships: It's all about Promises
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Beyond Smiling: Social Support and Service Quality. in Service quality: New Directions in Theory and Practice, Eds. Roland T. T. and Oliver, R. L.. Thousand Oaks
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Anexaminationofthenatureoftrustin buyerseller relationships
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An Integrated Model of Buyer-Seller Relationship
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An ExperimentalApproach to Making Retail Store Environmental Decisions
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An Alternative View of Relationship Marketing: A Framework of Ethical AnalysisTakala [1996]
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Advantage AlliancesGeorge D.S [1995]
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A test of services marketing theory: Consumer information acquisition activitiesMurry [1991]
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A Suggested Structure for A Science of RelationshipHinde [1995]
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A Role Theory Perspective on Dynamic Interactions: The Service Encounter[1985]
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A General Framework for Explaining Internal Versus External ExchangeG.J.Brunswick Lusch S.W.Brown [1992]
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A CognitiveModelofAntecedentsandConsequencesofSatisfaction Decisions
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(AMOS) 구조방정식 모형분석김계수 [2001]