연구동향 분석

구전 수신자의 행동적 반응에 관한 연구

신종국 박지연 2014년

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    • 저자 신종국 박지연
    • 제어번호 99955088
    • 학술지명 마케팅논집
    • 권호사항 Vol. 22 No. 1 [ 2014 ]
    • 발행처 한국전략마케팅학회
    • 자료유형 학술저널
    • 수록면 65-85 ( 21쪽)
    • 언어 Korean
    • 출판년도 2014
    • KDC 325
    • 등재정보 KCI등재
    • 판매처 학술교육원
    유사주제 논문( 9,595)
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' 구전 수신자의 행동적 반응에 관한 연구' 의 참고문헌

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    조헌진 Asia Pacific Journal of Information Systems 19 (1) : 63 ~ 82 [2009]
  • 지식 커뮤니티에서 우호적 태도에 대한 선행요인 연구
    박수민 최영찬 한국경영정보학회 춘계학술대회 : 227 ~ 231 [2009]
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    진승혜 Information Systems Review 13 (3) : 141 ~ 163 [2011]
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    이현주 천덕희 고객만족경영연구 14 (1) : 83 ~ 100 [2012]
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    나종연 소비자학연구 21 (2) : 443 ~ 472 [2010]
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    서운희 소비문화연구 13 (2) : 95 ~ 114 [2010]
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    Allsop, D. T. Journal of Advertising Research 47 (4) : 398 ~ 411 [2007]
  • Word-of-Mouth Transmission in Setting with Multiple Opinions : The Impact of Other Opinions on WOM Likelihood and Valence
    Ruy, G. Journal of Consumer Psychology 19 (3) : 403 ~ 415 [2009]
  • Word-of-Mouth Communication in the Industrial Adoption Process
    Martilla, John A. Journal of Marketing Research 8 (2) : 173 ~ 178 [1971]
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    Brown, J. J. Journal of Interactive Marketing 21 (3) : 2 ~ 20 [2007]
  • Word of Mouth on the Web : The Impact of Wen 2. 0 on Consumer Purchase Decisions
    Riegner, C. Journal of Advertising Research 47 (4) : 436 ~ 447 [2007]
  • Why are You Telling This? An Examination into Negative Consumer Reviews on the Web
    Sen, S. Journal of Interactive Marketing 21 (4) : 76 ~ 94 [2007]
  • Using online conversations to study word-of-mouth communication
    Godes, D. Marketing Science 23 (4) : 545 ~ 560 [2004]
  • Understanding Information System Continuance : An Expectation-Confirmation Model
    Bahattacherjee, A. MIS Quarterly 25 (3) : 351 ~ 370 [2001]
  • The effects of information system user expectations on their performance and perceptions
    Szajna, B. MIS Quarterly 17 (4) : 493 ~ 516 [1993]
  • The Role of Hubs in the Adoption Processes
    Goldenberg, J. Journal of Marketing 73 (2) : 1 ~ 13 [2009]
  • The Measurement of Web-Customer Satisfaction : An Expectation and Disconf irmation Approach
    McKinney, V. Information System Research 13 (3) : 296 ~ 315 [2002]
  • The Impact of Electronic Word-of-Mouth Communication : A Literature Analysis and Integrative Model
    Cheung, C. M. K Decision Support Systems 54 (1) : 461 ~ 470 [2012]
  • The Impact of Electronic Word-of-Mouth : The Adoption of Online Opinions in Online Customer Communities
    Cheung, C. M. K, M. Internet Research 18 (3) : 229 ~ 247 [2008]
  • The Digitalization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
    Dellarocas, C. Management Science 49 (10) : 1407 ~ 1424 [2003]
  • Source effects in communication and persuasion research : A meta-analysis of effect size
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  • Should a company have message boards on its web sites?
    Chiou, J. S. Journal of Interactive Marketing 17 (3) : 50 ~ 61 [2003]
  • Reconsidering Models of Influence : The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
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  • Problem Solving and Communicative Action : A Situational Theory of Problem Solving
    Kim, J. N. Journal of Communication 61 : 120 ~ 149 [2011]
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    Kahn, R. New Media and Society 6 (1) : 87 ~ 95 [2004]
  • Modeling Word-of-Mouth
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    Yeh, Yi-Hsin Journal of Marketing Communications 17 (3) : 145 ~ 162 [2011]
  • Internet Forums as Influential Sources of Consumer Information
    Bickart, B. Journal of Interactive Marketing 15 (3) : 31 ~ 40 [2001]
  • Impact of Product-Harm Crises on Brand Equity : The Moderating Role of Consumer Expectations
    Dawar, N. Journal of Marketing Research 37 (2) : 215 ~ 226 [2000]
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    Afifi, W. A. Communication Monographs 73 (2) : 188 ~ 215 [2006]
  • Effects of Disclosure and Message Valence in Online Word-of-Mouth(eWOM)Communication : Implications for Integrated Marketing Communication
    Nekmat, E. International Journal of Integrated Marketing Communications 56 (2) : 85 ~ 98 [2012]
  • Effect of electronic word-of-mouth on consumer purchase intention : The perspective of gender differences
    Fan, Y. W. International Journal of Electronic Business Management 10 (3) : 175 ~ 181 [2012]
  • Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
    Chu, S. C. International Journal of Advertising 30 (1) : 47 ~ 75 [2011]
  • Customer Satisfaction: A Meta-analysis of the Empirical Evidence
    Szymanski, D. M. Journal of the Academy of Marketing Science 29 (1) : 16 ~ 35 [2001]
  • Credibility of Electronic Word of Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
    Cheung, M. Y. International Journal of Electronic Commerce 13 (4) : 9 ~ 38 [2009]
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