연구동향 분석

PR 전문성 평가 차원의 상대적 우선순위 기업 PR 실무자와 PR대행사 실무자의 인식 비교를 중심으로

김대욱 ( Daew Ook Kim ) 최명일 ( Myung Il Choi ) 김수연 ( Soo Yeon Kim ) 2014년

논문상세정보
인용/피인용
' PR 전문성 평가 차원의 상대적 우선순위 기업 PR 실무자와 PR대행사 실무자의 인식 비교를 중심으로' 의 주제별 논문영향력
논문영향력 선정 방법
논문영향력 요약
주제
  • 공익사업
  • analytic hierarchy process
  • criteriaofprprofessionalism
  • perceptionsofprpractitioners
  • pr실무자인식
  • pr전문성평가기준
  • 상대적우선순위
동일주제 총논문수 논문피인용 총횟수 주제별 논문영향력의 평균
498 0

0.0%

' PR 전문성 평가 차원의 상대적 우선순위 기업 PR 실무자와 PR대행사 실무자의 인식 비교를 중심으로' 의 참고문헌

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    박종민 홍보학연구 4 (2) : 64 ~ 100 [2000]
  • 한국 홍보 실무자들의 전문성 기준 연구- 정부와 기업 홍보 실무자의 상호지향성 중심으로
    박종민 한국언론학보 45 (3) : 107 ~ 148 [2001]
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    신호창 홍보학연구 14 (3) : 106 ~ 149 [2010]
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