의사결정 시점에 따른 메시지 적합성이 예방행동 의도에 미치는 효과

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    • 저자 부수현 김재휘
    • 제어번호 99556078
    • 학술지명 광고학연구
    • 권호사항 Vol. 24 No. 1 [ 2013 ]
    • 발행처 한국광고학회
    • 자료유형 학술저널
    • 수록면 7-30 ( 24쪽)
    • 언어 Korean
    • 출판년도 2013
    • KDC 326
    • 등재정보 KCI등재
    • 소장기관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처 학술교육원
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' 의사결정 시점에 따른 메시지 적합성이 예방행동 의도에 미치는 효과' 의 주제별 논문영향력
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