논문상세정보
'
지각된 상호작용성의 매개역할이 모바일 콘텐츠 사용자의 태도 및 행동의도에 미치는 영향' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 2,291 | 6 |
0.0% |
주제별 논문영향력
' 지각된 상호작용성의 매개역할이 모바일 콘텐츠 사용자의 태도 및 행동의도에 미치는 영향' 의 참고문헌
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유비쿼터스 컴퓨팅 기술의 응용과 과제: u-비즈니스를 중심으로최남희 [2003]
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웹사이트에서 상호작용성이 소비자의 사이트에 대한 관여도와 태도,사이트 재방문의도 등에 미치는 영향
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박사
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모바일 환경에서의 상호작용성의 구성요인이 고객관계 구축 및 구매의도에 미치는 영향에 관한 연구
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모바일 콘텐츠 사업의 성공요건
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박사
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디지털콘텐츠 해외시장조사 보고서: 모바일콘텐츠 편한국소프트웨어진흥원 [2003]
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e-비즈니스기술연구센터안중호 133 ~ 184
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Wireless Commerce: Marketing Issues and Possibilities 9 (9)
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What is Interactivity and is it Always Such a Good Thing? Implications of Definition and Situation for the Influence of Interactivity on Advertising Effectiveness 31 (4)
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Utilization as a Dependent Variable in MIS Research
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User Acceptance of Information Technology: Toward a Unified View 27 (3)
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User Acceptance of Information Technology: System Characteristics,User Perception and Behavioral Impacts 38
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User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 35 (8)
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Understanding Information Systems Continuance: An Expectation- Confirmation Model 25 (3)Bhattacherjee,A 351 ~ 370
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Understanding Changes in Belief and Attitude Toward Information Technology Usage: A Theoretical Model and Longitudinal Test 28 (2)Bhattacherjee,A 229 ~ 254
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U-Commerce: An Experimental Investigation of Ubiquity and Uniqueness
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Toward a Theory of Business Alliance Formation 1 (3)
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Theexperience of flow in Computer Mediated and In Face to FaceGroups
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The role of Perceived InteractivityWu,G [2000]
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The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual,Strategic,and Statistical Considerations 51 (6)
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The Mobile EconomyR [2002]
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The Impact of Perceptions of Interactivity on Customer Trust and Transaction Intentions in Mobile Commerce 6 (3)
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Testing the Interactivity Model: Communication Process Partner Assessments and the Quality of Collaborative Work 16 (3)
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Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach 103 (3)
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Situation-dependent services-a challenge formobile network operatorsFigge Figge, S. Figge,Stefan [2002]
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Satisfaction:a BehavioralPerspective on theConsumerRichard [1997]
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Sample Size Effects on Chi-Square and Other Statistics Used in Evaluating Causal Models 19
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Sage University Paper Series on Quantitative Applications in the Social Science
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Reliability: A Review of psychometric basics andrecent marketing practices
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Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 13 (3)
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Perceived Interactivity and Attitudes Toward Web Sites
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On the Evaluation of Structural Equation Models 16 (1)
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No Wires Attached: Usability Challenges in the Connected Mobile World 42 (4)
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Modeling the Determinants of Customer Satisfaction for Business-to- Business Professional Services 25 (1)
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Mobile Digital Technology: Emerging Issues for Marketing 10 (1)
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Mobile Commerce ReportMuller-Veerse [1999]
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Microcomputer Playfulness: Development of a Measure with Workplace Implications 16 (2)
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Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication,User Control and Time in Shaping Perception of Interactivity 31 (3)
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Marketing in hypermedia computer-mediated environments: conceptual foundations. 60
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Internet- Related Programming Technology and Advertising, Working Paper, Department of AdvertisingCho,C.H [1997]
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Interactivity: From New Media to Communication in Advancing Communication Science Sage Annual Review of Communication Research 16110 ~ 134 [1988]
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Interactivity is in the Eye of the Beholder: Function and Attitude Toward the Web Site
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Interactivity as Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising
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Interactivity and Vividness Effects on Social Presence and Involvement with a Web- Based Advertisement 58
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Interactivity Reexamined: A Baseline Analysis of early business Web sites 42 (4)
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Interactivity Home Shopping: Incentives for Consumers Retailers and Manufacturers to Participate in Electronic Market Places Journal of Marketing 61Alba 38 ~ 53
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Interactive Advertising and Presence: A Framework 1 (2)Lombard,M [2001]
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Interaction Processed and Student Outcomes in Cooperative Learning Groups 94 (1)
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Information Systems Success: The Quest for the Dependent Variable 3 (1)
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Information Quality for Mobile Internet Services: A Theoretical Model with Empirical Validation 12 (1)
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Improving the Quality of Online Presence Through Interactivity 42
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Implications of New Interactive Technologies for Conceptualizing Communication in Media Use in the Information Age: Emerging Patterns of Adoption and Computer Use
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Determinants of Perceived Ease of Use: Integrating Control,Intrinsic Motivation,and Emotion into the Technology Acceptance Model 11 (4)
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Defining Virtual Reality: Dimensions Determining Telepresence 42 (4)
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Contextual Marketing 78 (6)
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Computer Self-Efficacy: Development of a Measure and Initial Test 19 (2)
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Beyond Adoption: Development and Application of a Use-Diffusion Model 68
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An Empirical Study of the Effects of Interactivity on Web User Attitude 28
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An Empirical Investigation of the Influences of the Degree of Interactivity on User-Outcomes in a Multimedia Environment 15 (2)
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Adoption of mobile internet services: Anexploratory study of mobile commerce early adoptersPedersen [2005]
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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 17