연구동향 분석

국내 프로 농구 리그의 타이틀 스폰서십 참여에 따른 이미지 전이 효과 분석

박찬혁 2004년

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' 국내 프로 농구 리그의 타이틀 스폰서십 참여에 따른 이미지 전이 효과 분석' 의 주제별 논문영향력
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  • 체육학, 스포츠
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' 국내 프로 농구 리그의 타이틀 스폰서십 참여에 따른 이미지 전이 효과 분석' 의 참고문헌

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  • 스포츠 스폰서쉽이 기업의 광고효과에 미치는 영향
    도희수 [2000]
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