직원 참여 CSR 활동의 내부마케팅 효과: 인적 유통의 관점
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
이유리
남아영
제어번호
106012973
학술지명
유통경영학회지
권호사항
Vol.
21
No.
6
[
2018
]
발행처
한국유통경영학회
자료유형
학술저널
수록면
59-77
언어
Korean
출판년도
2018
KDC
326.1605
등재정보
KCI등재
판매처
'
직원 참여 CSR 활동의 내부마케팅 효과: 인적 유통의 관점' 의 참고문헌
박사
직원의 기부 및 자원봉사참여, 기업사회공헌에 대한 태도, 그리고 조직몰입간의 관계연구 -기업 사회공헌활동에의 직원참여는 어떤 성과를 이끌어내는가?-
만족도와 몰입정도가 성과의 차이를 유발하는가?
기업의 사회적 책임활동이 기업에 대한태도와 구매의도에 미치는 영향에 관한 연구-제품관여도를 조절변수로-
“기업, 소비자와 사회공헌활동의 적합성이 소비자 반응에 미 치는 영향에 관한 연구 : 소비자 지각과 동일시의 매개적 역할을 중 심으로”
When is honesty the best policy? The effect of stated company intent on consumer skepticism
Volunteerism, Another Kind of Giving
Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies
Two Structural Equation Models : LISREL and PLS Applied to Consumer Exit-Voice Theory
Trust and distrust in organizations: Emerging perspectives, enduring questions
Trust and Breach of the Psychological Contract
Trust : The connecting link between organizational theory and philosophical ethics
Toward the Differentiation of Trust in Supervisor & Trust in Organization
Theoretical Review and Empirical Investigation of Employee Trust in Management
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
The job satisfaction–job performance relationship: A qualitative and quantitative review
The influence of cause-related marketing on consumer choice: does one good turn deserve another?
The impact of relationship quality on attitude toward a sponsor
The effect of corporate social responsibility on customer donations to corporate supported nonprofits
The different roles of satisfaction, trust, and commitment in customer relationships
The consumer as"transient employee"Consumer satisfaction through the lens of job-performance models
The company-cause-customer fit decision in cause-related marketing
The antecedents and consequences of organizational and personal commitment in business service relationships
The Role of Brand/Cause Fit in The Effectiveness of Cause-Related Marketing Campaigns
The Relationship between Perceptions of Corporate Citizenship and Organizational Commitment
The Nature and Management of Ethical Corporate Commentary on Corporate Identity, Corporate Social Responsibility and Ethics
The Measurement of Organizational Commitment
The Link between Organizational Ethics and Job Satisfaction : A Study of Managers in Singapore
The Impact of the Alliance on the Partners : A Look at Cause–Brand Alliances
The Impact of Perceived Corporate Social Responsibility on Consumer Behavior
The Impact of Organizational Citizenship Behavior on Evaluations of Salesperson Performance
The Impact of Experiential Education on Adolescent Development
The Impact of Corporate Social Responsibility on Consumer Trust : The Case of Organic Food
The Identity Salience Model of Relationship Marketing Success, The Case of Nonprofit Marketing
The Ethical Context In Organizations, Influences On Employee Attitudes And Behaviors
The Effects of Employee Attitudes on Workplace Charitable Donations
The Economic Institutions of Capitalism
The Contribution of Corporate Social Responsibility to Organizational commitment
The Company and the Product, Corporate Associations and Consumer Product Reponses
The Commitment-trust Theory of Relationship Marketing
Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives
Stakeholder Mismatching : A Theoretical Problem in Empirical Research on Corporate Social Performance
Social Work Administration, Dynamic Management and Human Relationship
Shareholder Value, Stakeholder Management, and Social Issues : What’s the Bottom Line?
Sales Force Reactions to Corporate Social Responsibility, Attributions, Outcomes, and The Mediating Role of Organizational Trust
Relationship Quality in Services Selling, An Interpersonal Influence Perspective Preview
Relatedness, prominence and constructive sponsor identification
Recent Attribution Research in Consumer Behavior: A Review and New Directions
Putting the S Back in Corporate Social Responsibility : A Multi-Level Theory of Social Change in Organizations
Problems and strategies in services marketing
On the Consistency between Attitudes and Behavior, Look to the Method of Attitude Formation
Managing Service Delivery on the Internet: Facilitating Customer's Coproduction and Citizenship Behavior in Service Organization
Justice at the millennium : A meta-analytic review of 25 years of organizational justice research
Job Satisfaction and Good Soldier, The Relationship between Affect and Employee Citizenship
Investments and Inolvements as Mechanisms Producing Commitment to the Organization
Identity, identification, and relationship through social alliances
Exploring the construct of organization as source: Consumers’understandings of organizational sponsorship of advocacy advertising
Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction
Ethics Code Awareness, Perceived Ethical Values, and Organizational Commitment
Employee reactions to corporate social responsibility : An organizational justice framework
Employee intent to stay: An empirical test of a revision of the price and Mueller model
Employee Attitutes and Employee Performance
Effects of an Employee Volunteering Program on the Work Force_The ABN-AMRO Case
Effective Ethical Response
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
Does Stakeholder Orientation Matter? The Relationship between Stakeholder Management Models and Firm Finalcial Performance
Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior
Dimensionality of Cook and Wall's(1980)British Organizational Commitment Scale revisited
Determinants of sports sponsorship response
Customer contributions and roles in service delivery
Corporate citizenship as a marketing instrument– Concepts, evidence, and research directions
Corporate Strategic Philanthropy
Corporate Sponsorships of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand?
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility in Business to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
Corporate Social Responsibility and Marketing : An Integrative Framework
Corporate Governance and Social Responsibility, A Comparative Analysis of the UK and the US Corporate Governance
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Consumers’ Use of Persuasion Knowledge : The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Consumer-Company Identification : A Framework for Understanding Consumers' Relationships with Companies
Consumer response to retailer use of cause-related marketing: Is more fit better?
Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Company Advertising with a Social Dimension : The Role of Noneconomic Criteria
Citizenship behavior and social exchange
Charitable Programs and the Retailer : Do They Mix?
Causes and Effects of Causal Attribution
Cause-Related Marketing : A Coalignment of Marketing Strategy and Corporate Philanthropy
Building Organizational Commitment: The Socialization of Managers in Work Organizations
Building Corporate Associations, Consumer Attributions for Corporate Socially Responsible Program
Building Brand Equity Through Corporate Social Marketing
Brought to You by Brand A and Brand B, Investigation Multiple Sponsors' Influence on Consumers' Attitudes Toward Sponsored Events
Brand Context and Control, the Role of the Flagship Store in B&B Italia
An examination of organizational trust antecedents
Affect and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations
A model of image creation and image transfer in event sponsorship
A Stakeholder Framework for Alnalyzing and Evaluating Corporate Social Performance
A Primer of Soft Modeling
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직원 참여 CSR 활동의 내부마케팅 효과: 인적 유통의 관점'
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