온라인 구전정보 특성이 충동구매와 구매 후 행복에 미치는 영향: 건강기능식품을 중심으로
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저자
정은아
김정희
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제어번호
106012925
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학술지명
유통경영학회지
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권호사항
Vol.
21
No.
6
[
2018
]
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발행처
한국유통경영학회
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자료유형
학술저널
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수록면
37-47
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언어
Korean
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출판년도
2018
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KDC
326.1605
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등재정보
KCI등재
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판매처
'
온라인 구전정보 특성이 충동구매와 구매 후 행복에 미치는 영향: 건강기능식품을 중심으로' 의 참고문헌
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외식업의 SNS 구전 정보 특성이 정보수용, 소비자 태도, 구전정보의 재 전달, 방문의도에 미치는 영향
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박사
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온라인 구전 수용과 확산 과정에 대한 이중경로 모형에 관한 연구 –정보 특성요인과 커뮤니티 특성 요인을 중심으로-
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“외식 제품의 SNS 발신자 특성과 구전정보 특성이 소비자 태도 및 구매의도와 구전의도 영향 연구,”
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“온라인 구전정보는 소비자 설득을 위한 정보인가? 가치 있는 정보인가? : 온라인 구전정보에 의해 소비자의 구매의사가 형성될 때 조 절초점이 행하는 역할,”
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Word-of-mouth Processes within a Services Purchase Decision Context
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Word of Mouth Communication by the Innovator
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What Makes Us Feel Best also Makes Us Feel the Worst : The Emotional Impact of Independent and Interdependent Experience
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Virtual Community: A Socio Cognitive Analysis
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Understanding Consumer-to-Consumer Influence on The Web
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Two Ways to Achieve Happiness : When the East Meets the West
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To Do or to Have? That Is the Question
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The processes of causal attribution
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The pass-along effect: Investigating Word-of-Mouth effects on online survey procedures
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
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The dimensions of positive emotions
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The Significance of Impulse Buying Today
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The Role of Consumer Happiness in Relationship Marketing
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The Mediators of Experiential Purchases : Determining the Impact of Psychological needs Satisfaction and Social Comparison
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The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom
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The Identification of Frailty : A Systematic Literature Review
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The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
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The Differential Impact of Abstract vs Concrete Information on Decisions
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Special Session Summary Expanding the Scope of Word of Mouth: Consumer-to-Consumer Information on the Internet
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Should a Company have Message Boards on its Web Sites?
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Online Word-of-Mouth(or Mouse) : An Exploration of Its Antecedents and Consequences
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Online Review : Do Customers Use Them?
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Modeling Data and Process Quality in Multi-input, Multi-output Information System
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Intrapersonal and Interpersonal Theories of Motivation from an Attribution Perspective
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Internet forms as influential sources of consumer information
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Impulsive consumer buying as a result of emotions
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Impulse buying: the role of affect, social influence, and subjective wellbeing
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Impulse Buying and Variety Seeking, Similarities and Differences
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How Does Shopping with Others Influence Impulsive Purchasing?
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Holding Shared Versus Unshared Information : Its Impact on Perceived Member Influence in Decision-making Groups
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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
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Effect of Impulse Purchases on Consumer’s Affective States
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Defining Impulse Purchasing
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Customer knowledge development : Antecedents and impact on new product performance
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Consumer Sociality and Happiness
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Arousal, Memory and Impression-Formation Effects of Animation Speed in Web Advertising
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A Reflection on Consumer’s Happiness : the Relevance of Care for Others, Spiritual Reflection
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A Meta-analysis of Consumer Impulse Buying
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온라인 구전정보 특성이 충동구매와 구매 후 행복에 미치는 영향: 건강기능식품을 중심으로'
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