논문상세정보
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- 저자 송자현 김현정
- 제어번호 105971862
- 학술지명 觀光硏究
- 권호사항 Vol. 33 No. 8 [ 2018 ]
- 발행처 대한관광경영학회
- 발행처 URL http://www.kastm.or.kr
- 자료유형 학술저널
- 수록면 1-22
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 페이스북 브랜드 페이지의 고객 참여행동 제약요인에 관한 탐색적 연구' 의 참고문헌
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소비자-브랜드 관계, 소비자-소비자 관계, 브랜드 충성도 등의 관계에서 SNS 브랜드 페이지의 매개적 역할에 대한 연구－브랜드의 관여도와 소비자-브랜드 상호작용성의 수준에 따른 차이를 중심으로－김문태 [2017]
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m-WOM in a brand’s Facebook fan pageSanz-Blas, S. [2017]
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Will research on leisure constraints still be relevant in the twenty-first century?Jackson, E. L. [2000]
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Who puts the best"face"forward on Facebook? : Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total friends ratio, and cultureLee-Won, R. J. [2014]
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Users of the world, unite! The challenges and opportunities of Social MediaKaplan, A. M [2010]
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The top five reasons for lurking : Improving community experiences for everyonePreece, J. [2004]
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The self on the Net : The joint effect of self-construal and public self-consciousness on positive self-presentation in online social networking among South Korean college studentsShim, M. [2016]
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The role of social interaction element on intention to play MMORPG in the future: From the perspective of leisure constraint negotiation processTan, W. K. [2017]
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The role of perceived behavioural control in the constraint-negotiation process : the case of solo travelChung, J. Y. [2017]
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The impact of external social and internal personal forces on consumers’ brand community engagement on FacebookSimon, C. [2016]
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The effects of trust, security and privacy in social networking : A security-based approach to understand the pattern of adoptionShin, D. H. [2010]
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The effects of affective and cog-nitive elaborations from Facebook posts on consumer attitude formationChen, K. J. [2015]
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Social media marketing : literature review and future research directionsYadav, M. [2017]
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Social media and sports marketing : Examining the motivations and constraints of Twitter usersWitkemper, C. [2012]
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Shedding light on lurkers in online communitiesNonnecke, B. [1999]
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Self-perception of intrinsic and extrinsic motivationCalder, B. J. [1975]
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Self-determination theory and the facilitation of intrinsic motivation, social development, and well-beingRyan, R. M. [2000]
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Reconceptualizing barriers to family leisureCrawford, D. W. [1987]
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Pleasure or utility? Time planning style and web usage behaviorsCotte, J. [2006]
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Perspectives on Electronic Informed Consent From Patients Underrepresented in Research in the United States: A Focus Group StudySimon, C. M. [2018]
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Optimism, coping, and health : assessment and implications of generalized outcome expectanciesScheier, M. F. [1985]
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Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)
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Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactionsAzar, S. L. [2016]
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Motivations and antecedents of consumer engagement with brand pages on social networking sitesTsai, W. H. S. [2013]
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Mass media researchWimmer, R. D. [2013]
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Information Security Policy Compliance: An Empirical Study of Rationality-based Beliefs and Information Security AwarenessBulgurcu, B. [2010]
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Influence of personality on travelrelated consumer-generated media creationYoo, K. H. [2011]
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I(heart)social ventures : Identification and social media engagementHall-Phillips, A. [2016]
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How does Facebook advertising work?Matuga, J. [2017]
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How do people negotiate through their constraints to engage in pro-environmental behavior? A study of front-country campers in Alberta, CanadaMoghimehfar, F. [2016]
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How brand post content contributes to user’s Facebook brand-page engagement. The experiential route of active participationGutiérrez-Cillán, J. [2017]
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From usenet to CoWebsNonnecke, B. [2003]
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Factors Motivating Customers’ SNS Brand Page Behaviors : A Comparison Between China and KoreaSong, M. [2018]
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Exploring the constraint profile of winter sports resort tourist segmentsPriporas, C. V. [2015]
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Doing qualitative research: Circles within circlesAnzul, M. [2003]
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Does a Virtual Like Cause Actual Liking? How Following a Brand’s Facebook Updates Enhances Brand Evaluations and Purchase IntentionBeukeboom, C. J. [2015]
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Customer–brand engagement and Facebook fan-page"Like"-intentionHalaszovich, T. [2017]
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Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USATsai, W. H. S. [2017]
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Consumer Engagement in a Virtual Brand Community : An Exploratory AnalysisBrodie, R. J. [2013]
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Co-creation experiences : The next practice in value creationPrahalad, C. K. [2004]
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Bridging the gap between interviewer and interviewee : Developing an interview guide for individual interviews by means of a focus groupPedersen, B. [2016]
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75 Super-Useful Facebook Statistics for 2018
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2017 Social media marketing industry report: How marketers are using social media to grow their businesses