소비자중심경영(CCM) 인증의 공신력이 소비자 성과에 미치는 영향에 관한 연구- 신호이론의 접근을 통해-
서여주
2018년
' 소비자중심경영(CCM) 인증의 공신력이 소비자 성과에 미치는 영향에 관한 연구- 신호이론의 접근을 통해-' 의 참고문헌
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자동차 A/S 부품 유통에서의 정보비대칭성에 관한 연구주우진 [2004]
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소비자중심경영의 확장과 기업의 변화기업소비자전문가협회 [2014]
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소비자중심경영(CCM) 인증제도 개선 설명회 자료
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배당의 신호이론에 관한 연구이필상 [1986]
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내구재 시장에서 제품의 품질에 대한 신호에 관한 연구이화연 [2004]
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기업이미지가 고객가치와 고객충성도에 미치는 영향김이태 [2008]
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공정위 CCM 제도 사후평가 지표 전무
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Why Do We Observe Minimal Warranties?Lutz, Nancy [1995]
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The theory of screening, education and the distribution of incomeStiglitz, Joseph E. [1975]
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The quality of quality awards : Diminishing information asymmetries in a hotelchainNicolau, J. L. [2010]
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The influence of source credibility on communication effectivenessHovland, C. I. [1951]
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The impact of brand equity on brand preference and purchase intentions in the service industriesChang, H. H. [2009]
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The effects of multiple-ads and multiplebrands on consumer attitude and purchase behaviorTeng, L. [2007]
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The effects of information and company reputation on intentions to buy a business serviceYoon, E. [1993]
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The determination of financial structure: The incentive signaling structureRoss, S. A. [1977]
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The Market for 'Lemons': Quality Uncertainty and the Market MechanismAkerlof, G [1970]
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The Effect of Brand Advertising on Company Image: Implications for Corporate AdvertisingWinters, L. C. [1986]
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The Commitment-trust Theory of Relationship MarketingMorgan, R. M. [1994]
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TV 뉴스 앵커의 메시지 전달능력과 공신력의 관계김현주 [1998]
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Signaling theory, strategic interaction, and symbolic capitalBird, R. B. [2005]
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Signaling theory : A review and assessmentConnelly, B. L. [2011]
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Signaling and the valuation of unseasoned new issuesDownes, D. H. [1982]
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Reputation, certification, warranties, and information as remedies for seller‐buyer information asymmetries : Lessons from the online comic book marketDewally, M. [2006]
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Relationship quality in services selling : an interpersonal influence perspectiveCrosby, L. A. [1990]
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Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising ModelZhao, H. [2000]
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Price premium as a consequence of buyers' lack of informationRao, A. R. [1992]
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Price and advertising signals of product qualityMilgrom, P. [1986]
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Price and advertising as signals of quality when some consumers are informedLinnemer L. [2002]
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Performance consequences of brand equity management : evidence from organizations in the value chainBaldauf, A. [2003]
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Perceptions of Internet information credibilityFlanagin, A. J. [2000]
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No pain, no gain : A critical review of the literature on signaling unobservable product qualityKirmani, A. [2000]
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Moderating effects of investor experience on the signaling value of private equity placementsJanney, J. J. [2006]
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Laddering : extending the repertory grid methodology to construct attribute-consequence-value hierarchiesReynolds, T. J. [1984]
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Job market signalingSpence, M. [1973]
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Information asymmetry, corporate disclosure, and capital markets : A review of the empirical disclosure literatureHealy, P. M. [2001]
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Information Asymmetries, Financial Structure and Financial IntermediationLeland, H. [1977]
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High and Declining Prices Signal Product QualityBagwell, Kyle. [1991]
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Evolving informational credentials; the(Mis)attribution of believable facts to credible sourcesFragale, A. R. [2004]
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Effects of prior Knowledge and Experience and phase of the Choice process on Consumer Decision processes : A Protocol AnalysisBettman, J. R. [1980]
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Does image of country-of-origin matter to brand equity?Yasin, M. N. [2007]
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Customer loyalty and complex services : the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertiseAndreassen TW [1998]
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Customer Trust in the Salesperson : An Integrative Review and Meta-Analysis of the Empirical LiteratureSwan, J. E. [1999]
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Cross-national applicability of a perceived quality modelAgarwal, S. [2002]
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Consumer-Based Brand Equity: Improving the Measurement-Empirical EvidencePappu, R. [2005]
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Consumer reaction to negative publicity effects of corporate reputation, response, and responsibility for a crisis eventDean, D. H. [2004]
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Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidenceZeithaml, V. A. [1988]
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Consumer behaviorMowen, John C. [1990]
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Consumer Behavior: Concepts and ApplicationsLoudon, D. L. [1987]
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Competing on the eight dimensions of qualityGarvin, D. [1987]
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CCM 인증제도 평가기준 개정에 관한 연구곽윤영 [2013]
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CCM 인증기업 현황한국소비자원 [2017]
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Awareness of sponsorship and corporate image : An empirical investigationJavalgi, R. G. [1994]
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Antecedents of luxury brand purchase intentionHung, K. P. [2011]
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Antecedents and consequences of attitude toward the ad: A meta-analysisBrown, S. P. [1992]
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Annual Review of Information Science and Technology Vol. 41Rieh, S. Y. [2007]
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An integrated framework for customer value and customer relationship management performance: A customer-based perspective from ChinaWang, Y. [2004]
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An exploration of non-dissipative dividend-signaling structuresBhattacharya, S. [1979]
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Advertising as InformationNelson. P [1974]
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A framework for marketing image managementBarich, H. [1991]
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A consumer-side experimental examination of signaling theory : do consumers perceive warranties as signals of quality?Boulding, W. [1993]
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A choice sets model of retail selectionSpiggle, S. [1987]
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2013 한국의 소비생활지표