논문상세정보
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- 저자 박은영
- 제어번호 105915867
- 학술지명 한국심리학회지 소비자·광고
- 권호사항 Vol. 19 No. 3 [ 2018 ]
- 발행처 한국소비자·광고심리학회
- 발행처 URL http://www.koreanpsychology.or.kr
- 자료유형 학술저널
- 수록면 577-597
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 소장기관 이화여자대학교 중앙도서관
- 판매처
유사주제 논문( 88)
평가모드가 CSR활동 기업의 제품 구매의도에 미치는 영향: 죽음 현저성의 조절효과를 중심으로
박은영
2018년
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평가모드가 CSR활동 기업의 제품 구매의도에 미치는 영향: 죽음 현저성의 조절효과를 중심으로' 의 주제별 논문영향력
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| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 89 | 0 |
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주제별 논문영향력
' 평가모드가 CSR활동 기업의 제품 구매의도에 미치는 영향: 죽음 현저성의 조절효과를 중심으로' 의 참고문헌
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‘착한 커피’ 1.7배 값에 사 마실 의향 있다
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Why do people need self-esteem? A theoretical and empirical reviewPyszczynski, T. [2004]
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Who is the fairest of them all? An attributional approach to price fairness perceptionsVaidyanathan, R. [2003]
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Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm : Financial versus nonfi nancial impactsMurray, K. B. [1997]
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Two decades of terror management theory : A meta-analysis of mortality salience researchBurke, B. L. [2010]
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Traits as prototypes : Effects on recognition memoryCantor, N. [1977]
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Tradeoffs between price and quality : How a value index affectsCreyer, E. H. [1997]
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The price is unfair! A conceptual framework of price fairness perceptionsXia, L. [2004]
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The evaluability hypothesis : An explanation for preference reversals between joint and separate evaluations of alternativesHsee, C. K. [1996]
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The effects of prior impressions of a firm's ethics on the success of a cause-related marketing campaign : Do the good look better while the bad look worse?Strahilevitz, M. [2003]
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The effect of corporate social responsibility(CSR)activities on companies with bad reputationsYoon, Y. [2006]
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The denial of deathBecker, E. [1973]
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The causes and consequences of a need for self-esteem : A terror management theoryGreenberg, J. [1986]
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The Missing Link between Corporate Social Responsibility and Consumer Trust : The Case of Fair Trade ProductsCastaldo, S. [2009]
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The Effect of Cultural Orientation on PersuasionAaker, J. L. [1997]
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The Company and the Product : Corporate Associations and Consumer Product ResponsesBrown, T. J. [1997]
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Social judgment and social memory : The role of cue diagnosticity in negativity, positivity, and extremity biasesSkowronski, J. J. [1987]
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Sex differences in socially responsible consumers' behaviorRoberts, J. A. [1993]
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Selective hypothesis testingSanbonmatsu, D. M. [1998]
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Reversals of preference in allocation decisions: Judging an alternative versus choosing among alternativesBazerman, M. H. [1992]
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Promoting systematic processing in low-motivation settings : effect of incongruent information on processing and judgmentMaheswaran, D. [1991]
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Profiling levels of socially responsible consumer behavior : a cluster analytic approach and its implications for marketingRoberts, J. A. [1995]
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Pro-Social Consumer Influence Strategies; When and How Do They Work?Osterhus, T. L. [1997]
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Preference Reversals between Joint and Separate Evaluations of Options: A Review and Theoretical AnalysisHsee, C. K. [1999]
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Negativity and extremity biases in impression formation : A review of explanationsSkowronski, J. J. [1989]
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Managing what consumers learn from experienceHoch, S. J. [1989]
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Introduction to mediation, moderation, and conditional process analysis. A regression-based approach. 2013Hayes, A. F. [2013]
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Impact of Corporate Social Responsibility on Consumer TrustSwaen, V. [2008]
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Handbook of social and clinical psychology: The health perspective, 162Solomon, S. [1991]
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Fairness and the Assumptions of EconomicsKahneman, D. [1986]
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Evidence for terror management theory II : The effects of mortality salience on reactions to those who threaten or bolster the cultural worldviewGreenberg, J. [1990]
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Evidence for Terror Management Theory: I. The Effects of Mortality Salience on Reactions to Those who Violate or Uphold Cultural ValuesRosenblatt, A. [1989]
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Egocentric biases in availability and attributionRoss, M. [1979]
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Effects of word-of-mouth and product-attribute information on persuasion : An accessibility-diagnosticity perspectiveHerr, P. M. [1991]
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Does doing good always lead to doing better? Consumer reactions to corporate social responsibilitySen, S. [2001]
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Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying BehaviorMohr, L. A. [2001]
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Charitable Programs and the Retailer : Do They Mix?Ellen, P. S. [2000]
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Cause-Related Marketing: Impact of Size of Corporate Donation and Size of Cause-Related Promotion on Consumer Perceptions and ParticipationDahl, D. W. [1995]
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Cause Marketing : A New Direction in The Marketing of Corporate ResponsibilitySmith, S. M. [1991]
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Attribute-task compatibility as a determinant of consumer preference reversalsNowlis, S. M. [1997]
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An Attribution Explanation of The Disproportionate Influence of Unfavorable InformationMizerski, R. W. [1982]
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A re-examination of socially responsible consumption and its measurementWebb, D. J. [2008]
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"Why don’t consumers care about CSR?" : A qualitative study exploring the role of CSR in consumption decisionsÖberseder, M [2011]
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"Says who?!"How the source of price information and affect influence perceived price(un)fairnessCampbell, M. C. [2007]