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항공사 CSR마케팅 활동의 진정성 효과 : 공익캠페인과 공익연계마케팅 간의 비교연구' 의 주제별 논문영향력
| 주제 |
|
|
|---|---|---|
| 동일주제 총논문수 | 논문피인용 총횟수 | 주제별 논문영향력의 평균 |
| 1,181 | 1 |
0.0% |
주제별 논문영향력
' 항공사 CSR마케팅 활동의 진정성 효과 : 공익캠페인과 공익연계마케팅 간의 비교연구' 의 참고문헌
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태도-행동 관계에 대한 조정변수들의 역할 : 대선 투표행동의 체계에서이학식 [1998]
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When consumers doubt, Watch out! The role of CSR skepticismSkarmeas, D. [2013]
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The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experimentSen, S. [2006]
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The process of casual attributionKelly, H. [1973]
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The Impact of Perceived Corporate Social Responsibility on Consumer BehaviorBecker-Olsen, K. L. [2006]
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The Emergency of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social NetworksBeckman, T. [2009]
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Public Relations and Corporate Social Responsibility : Some Issues ArisingL'Etang, J. [1973]
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Corporate Sponsorships of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand?Menon, S. [2003]
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Corporate Social Responsibility Authenticity : Investigating Its Antecedents and OutcomesAlhouti, S. [2016]
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Consumers' Emotional Response to Service Encounters : The Influence of the Service ProviderPrice, L. L. [1995]
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CSR마케팅의 이해안대천 [2016]
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Building Corporate Associations : Consumer Attributions for Corporate Socially Responsible ProgramsEllen, P. [2006]
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An investigation of the relationship between beliefs about an object and the attitude toward that objectFishbein, M. [1963]
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Advertising Exposure, Loyalty and Brand Purchase : A Two Stage Model of ChoiceTellis, G. J. [1988]