논문상세정보
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- 저자 이승훈
- 제어번호 105906474
- 학술지명 경영교육연구
- 권호사항 Vol. 33 No. 3 [ 2018 ]
- 발행처 한국경영교육학회
- 발행처 URL http://www.kabe.or.kr
- 자료유형 학술저널
- 수록면 195-217
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
관광소셜미디어의 러브마크 경험이 기억, 지속적 이용의도, 관광지 애호도에 미치는 영향
이승훈
2018년
' 관광소셜미디어의 러브마크 경험이 기억, 지속적 이용의도, 관광지 애호도에 미치는 영향' 의 참고문헌
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박사
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박사
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국내인터넷 이용자 68.7%, 인스타그램 이용
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박사관광경험과 자전적 기억 간 구조적 관계 연구조강욱 [2016]
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“Invest In Your Love”: Romantic desires, YouTube videos, and the online marketing of TahitiKahn, M. [2014]
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When consumers love their brands: Exploring the concept and its dimensionsAlbert, N. [2008]
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Welcome to the experience economyPine, B. J. [1998]
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Understanding tourism loyalty: Horizontal vs. destination loyaltyAlmeida－Santana, A. [2018]
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Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festivalAkhoondnejad, A [2016]
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Tourist experiences and word－of－mouth: The mediating effect of memoryPark, S. B. [2016]
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Tourism and memoryMarschall, S. [2012]
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The role of the rural tourism experience economy in place attachment and behavioral intentionsLoureiro, S. M. C. [2014]
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The relationship between smell, emotions and consumers’ behavioural attitudes: an applied research on the Bus Transportation Company of Braga－TUBCarvalho, J. D. M. [2017]
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The lovemarks effect: winning in the consumer revolutionRoberts, K. [2006]
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The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle－congruenceManthiou, A. [2018]
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The global economic contribution of TripAdvisorOxford Economics [2016]
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The five E’s in festival experience in the context of Gen Y: Evidence from a small island destinationRivera, M. [2015]
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The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendeesHudson, S. [2015]
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The chain of effects from brand trust and brand effect to brand performance: The role of brand loyaltyChaudhuri, A. [2001]
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The accommodation experiencescape: A comparative assessment of hotels and AirbnbMody, M. A. [2017]
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The Experience Economy: Work Is Theatre & Every Business a StagePine, B. J. [1999]
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The Commitment-trust Theory of Relationship MarketingMorgan, R. M. [1994]
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Spreading love through fan page liking: A perspective on small scale entrepreneursKudeshia, C. [2016]
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Social media as a tool to enhance customer experience in hospitality industryVeríssimo, M. [2015]
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Motivations for sharing tourism experiences through social mediaMunar, A. M. [2014]
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Measuring experience economy concepts : Tourism applicationsOh, H. [2007]
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Measuring emotion－Lovemarks, the future beyond brandsPawle, J. [2006]
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Influence of experiences on memories, satisfaction and behavioral intentions: A study of creative tourismAli, F. [2016]
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Experimental evidence of massive－scale emotional contagion through social networksKramer, A. D. [2014]
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Experiential marketingSchmitt, B. H. [1999]
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박사
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Effect of perceived media capability on status updates in microblogsWang, C. [2015]
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Development of a scale to measure memorable tourism experiencesKim, J. H. [2012]
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Determining the factors affecting the memorable nature of travel experiencesKim, J. H. [2010]
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Destination bonding Hybrid cognition using InstagramBaksi, A. [2016]
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Construct Validation of a triangular love scaleSternberg, R. J. [1997]
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Brand experience: What is it? How is it measured? Does it affect loyalty?Brakus, J. J. [2009]
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Advancing the 5E’s in festival experience for the Gen Y framework in the context of eWOMSemrad, K. J. [2016]
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A study on the use intention of long term evolution mobile serviceLee, J. Y. [2018]
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A model of perceived image, memorable tourism experiences and revisit intentionHongmei Zhang [2018]
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A framework of memory management and tourism experiencesTung, V. W. S. [2017]
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A conceptual analysis of brand intimacy on social media platformsAlmubarak, A. F. [2017]
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51% find virtual reality the most appealing technological travel booking concept