프로야구 구단의 경제적 성과를 위한 관람 활성화 방안
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
유재구
조두현
김석규
제어번호
105430332
학술지명
한국엔터테인먼트산업학회논문지
권호사항
Vol.
12
No.
4
[
2018
]
발행처
한국엔터테인먼트산업학회
자료유형
학술저널
수록면
167-179
(
13쪽)
언어
Korean
출판년도
2018
등재정보
KCI등재
판매처
'
프로야구 구단의 경제적 성과를 위한 관람 활성화 방안' 의 참고문헌
박사
프로야구 구단의 브랜드자산, 구단이미지, 야구장서비스공정성 및 스포츠소비행동 분석을 통한 마케팅 전략
the Effects of Decision Factors of Spectators’ motives to attend a Tennis Match on their Customer Satisfaction and Repurchase Intention in Korea
The what and why of goal pursuits: Human needs and selfdetermination of behavior
The relationship between sociodemographic variables, benefits sought and subsequent vacation behavior: A case study
The psychological continuum model: A conceptual framework for understanding an individual’s psychological connection to sport
The importance of customer-based brand equity in the team sport industry
The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance
Structural Relationship among Organizational Culture, Empowerment and Job Performance, and Comparison of Models :Focused on Professional Football Corporate Club and Citizen Club
Sport spectator consumption behavio
Spectator knowledge of hockey as a significant predicor of game
Marketing reasearch: A must for every sport organization
Managing North American major professional sport teams in the new millennium: A focus on building brand equity
Cognitive and affective determinants of fan satisfaction with sporting event attendance
Attributions of highly identified sports spectators
An empirical assessment of spectator-based brand equity
A path analytic model of the relationships between involvement, psychological commitment and loyalty
A coceptual framework for assessing brand equity in division I college athletics
A benefit-based segmentation of a nonresident summer travel market
A Study of Market Segmentation by Benefit Sought Variables on the Visitors of the Theme Par
A Model for Predictive Measurements of Advertising Effectiveness
'
프로야구 구단의 경제적 성과를 위한 관람 활성화 방안'
의 유사주제(
) 논문