Social-cultural-psychological perspectives on future word-of-mouth research
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저자
윤성준
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제어번호
105227593
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학술지명
마케팅과학연구
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권호사항
Vol.
28
No.
2
[
2018
]
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발행처
한국마케팅과학회
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발행처 URL
http://kams.org
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자료유형
학술저널
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수록면
166-174
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언어
English
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출판년도
2018
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등재정보
KCI등재
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판매처
'
Social-cultural-psychological perspectives on future word-of-mouth research' 의 참고문헌
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Word-of-mouth marketing : Influence on offline and online communications : Evidencefrom ccase study reserch
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What’s going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
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What drives customers to use retailers’ Facebook pages? Predicting consumers’ motivations and continuance usage intention
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Validating the Antecedent Effects of Hallyu WOM on Chinese Consumers’ Intention to Buy Korean Products
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Trade in Thailand : A three-way cultural comparison
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The impact of consumption experience’s direction and intensity on wom intention and motives
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The benefits of Facebook"friends : "Social capital and college students’ use of online social network sites
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The Market Maven : A Diffuser of Marketplace Information
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The DeLone and McLean model of information systems success : A ten-year update
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Structure, cooperation, and the flow of market information
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Store atmosphere : An environmental psychology approach
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Social ties and word-of-mouth referral behavior
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Social structures: A network approach
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Negative word-of-mouth by consumers: A plot study
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Innovation diffusion, network features, and cultural communication variables
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Influence processes for information technology acceptance:an elaboration likelihood model
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Impulse buying : Modelling its precursors
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Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
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Electronic word‐of‐mouth via consumer-opinion platforms : What motivates consumers to articulate themselves on the Internet?
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Effects of wom attributes on customer’s wom behavior and selection in korean local food restaurant
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Determinants of search for lower prices : An empirical. assessment of the economics of information theory
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Culture and organizations:Software of the Mind
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Content analysis of the consumer’s online word of mouth
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Brown kids in white suburbs : Housing mobility and the many faces of social capital
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Antecedents and consequences of in-store experiences based on an experiential typology
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A new way to measure word-of-mouth marketing
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A model of consumer information search behavior for new automobile
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A cross-cultural study of interpersonal information exchange
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Social-cultural-psychological perspectives on future word-of-mouth research'
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