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구조방정식을 활용한 방송콘텐츠 크로스 미디어 이용연구: 도구적 시청동기, TV 커뮤니케이션, 간접광고 정보추구

이혜미 정영호 2013년

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' 구조방정식을 활용한 방송콘텐츠 크로스 미디어 이용연구: 도구적 시청동기, TV 커뮤니케이션, 간접광고 정보추구' 의 참고문헌

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