연구동향 분석

소비자-브랜드 감성적 관계에 대한 사랑의 삼각이론적 접근:이동통신 서비스와 단말기 브랜드를 중심으로

최원주 2008년

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' 소비자-브랜드 감성적 관계에 대한 사랑의 삼각이론적 접근:이동통신 서비스와 단말기 브랜드를 중심으로' 의 참고문헌

  • 유형에 따른 브랜드 개성의 영향요인에 관한 연구
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  • 소비자-브랜드 관계가 소비자 만족과 상표 충성도에 미치는 영향에 관한 연구
    박성연 영논총 1 23-45 [2003]
  • 소비자-브랜드 관계(Brand Relationship) 유형과 영향요인에 관한실증연구
    김유경 광고연구 54 7-32 [2002]
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