연구동향 분석

브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-

김문태 2011년

논문상세정보
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' 브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-' 의 참고문헌

  • 외국 자동차 제품의 국가이미지와 브랜드이미지에 대한 연구
    서민교 통상정보연구 9 1 23-41 [2007]
  • 순수 온라인 브랜드 자산 및 충성도 구축에 있어 콘텐츠 특성지각을 통한 브랜드 경험의 영향
    김문태 경영학연구 34 5 1585-1611 [2005]
  • 브랜드충성도 구축에 영향을 미치는 브랜드이미지 구성요소간의 관계에 대한 연구 - 중국시장에 진출한 글로벌브랜드를 중심으로 -
    김문태 마케팅관리연구 14 3 81-106 [2009]
  • 다차원적 속성의 국가이미지가 제품평가 및 브랜드 태도에 미치는 영향: 중국소비자를 중심으로
    안종석 국제경영연구 16 2 63-90 [2005]
  • 기업 이미지가 소비자 동일시, 브랜드 친숙도, 신제품 평가에 미치는 영향
    허원무 광고연구 76 143-171 [2007]
  • 국가이미지와 브랜드 개성이 상품선택에 미치는 영향
    이봉수 [1999]
  • The Shielding Effects of Brand Image Against Lower Quality Countries-of-Origin in Global Manufacturing
    Jo, M. S Journal of Business Research 56 8 637-49 [2003]
  • The Nature of Corporate Images in the Corporation and Its Publics
    Carlson,R.O 24-47 [1963]
  • The Moderating Effects of Country of Assembly,Country of Parts,and Country of Design on Hybrid Product Evaluations
    Chao,P Journal of Advertising 30 4 67-81 [2001]
  • The Measurement of Corporate Images,in the Corporation and Its publics
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  • The Impacts of Country-of-Origin on Brand Equity
    Lin, C. H J ournal of American Academy of Business 5 2 37-40 [2004]
  • The Impact of Source Reputation on Inferences about Unadvertised attributes
    Wansink,B Advances in Consumer Research 16 399-406 [1989]
  • The Impact of Country-of-Origin Cues on Consumer Perceptions of Product quality: A Binational Test of The Decomposed Country-of-Origin Construct
    Insch, G. S J ournal of Business Research 57 2 256-265 [2004]
  • The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality,Sacrifies and Value
    Teas, R. K Academy of Marketing Science J ournal 28 2 278-290 [2000]
  • The Application of an Expectancy Value Operationalization of Function Theory to Examine Attitudes of Boycotters and Nonboycotters of a Consumer Product
    Belch, G. E. Advances in Consumer Research 14 232-236 [1987]
  • The Animosity Model of Foreign Product Purchase:An Empirical Test of in the People's Republic of China
    Klein, J. G J ournal of Marketing 52 1 89-100 [1998]
  • Testing the Role of Country of Origin in Consumer Adoption of New Products
    Chen,H.L International Advances in Economic Research 10 3 245-256 [2004]
  • Symbolic Value of Foreign Products in the People's Republic of China
    Zhou, L J ournal of International Marketing 11 2 36-58 [2002]
  • Measuring brand equity acrossproducts and markets
    Aaker,D.A California Management Review 38 3 102-120 [1996]
  • Measuring Brand Power:Validating a Model for Optimizing Brand Equity
    Na, W. B J ournal of Product and Brand Management 8 3 170-184 [1999]
  • Marketing Systems and Rural Development:A Review of Consumer Goods Distribution
    Dannhaeuser,N Human Organization 46 2 177-192 [1987]
  • Managing Brand Equity
    Aaker, D. A. - [1991]
  • Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects
    Hui, M. K Journal of Global Marketing 15 3 95-111 [2002]
  • Formation and Change of Ethnic and National Stereotypes:An Integrative Model
    Bar,T.D International Journal of Intercultural Relations 21 4 491-523 [1997]
  • Effect of Perceived Brand Origin Association on Consumer Perception of Quality
    Thakor, M. V J ournal of Product and Brand Management 12 6 394-407 [2003]
  • Developing and Validating a Multidimensional Consumer-based Brand Equity Scale
    Yoo, Boonghee J ournal of Business Research 52 1-14 [2001]
  • Country-of-Origin Effects on Purchasing Agents Perceptions:An International Perspective
    Quester, P. G The J ournal of Business and Industrial Marketing 15 7 479-97 [2000]
  • Country-of-Origin Effects on E-Commerce
    Ulgado,F.M Journal of American Academy of Business 2 1 250-253 [2002]
  • ConsumersPerceptions of the Country-of-Origin Effect on Purchasing Intentions of Conspicuous Products
    Piron,F The J ournal of Consumer Marketing 17 4 308-312 [2000]
  • Conceptualizing,Measuring,and Managing customer-based equity
    Keller,K.Lane Journal of Marketing 1-22 [1997]
  • Conceptualizing,Measuring,and Managing Customer-Based Brand Equity
    Keller,K.Lane J ournal of Marketing 57 1-12 [1993]
  • Brand Origin:Conceptualization and Review
    Thakor, M. V J ournal of Consumer Marketing 13 3 27-42 [1996]
  • Basic Dimensions of The Corporate Image
    Spetor,A.J Journal of Marketing 25 47-51 [1961]
  • An empirical comparison of consumer-based measures of brand equity
    Agarwal, M. K Marketing Letters 7 3 237-247 [1996]
  • An Examination of Selected Marketing Mix Elements and Brand Equity
    Yoo, Boonghee J ournal of Academy of Marketing Science 28 2 195-211 [2000]
  • An Empirical Examination of a Technology Adoption Model for the Context of China
    Calantone, R. J Journal of International Marketing 14 4 1-27 [2006]
  • A framework for marketing image management
    Barich, H. Sloan Management Review 32 94-104 [1991]