연구동향 분석

중국 은행서비스에서 충성도에 대한 인지된 위험, 가치일치성, 만족의 구조에 관한 연구

하홍열 2011년

논문상세정보
인용/피인용

' 중국 은행서비스에서 충성도에 대한 인지된 위험, 가치일치성, 만족의 구조에 관한 연구' 의 참고문헌

  • 패밀리 레스토랑의 고객충성도에 따른 고객세분화에 관한 연구 -행동적 충성도와 태도적 충성도를 이용한 교차분류를 중심으로-
    안주영 관광학연구 30 5 91-113 [2006]
  • 중국의 상업은행에서 지각된 서비스품질과 가치일치성이 지각된 불확실성, 고객만족, 관계품질 및 고객애호도에 미치는 영향에 관한 연구
    조나 [2010]
  • 중국은행산업에서 고객만족, 신뢰에 대한 계층적 서비스품질의 효과
    하홍열 고객만족경영연구 11 3 21-32 [2009]
  • 중국대형할인점의 서비스마케팅믹스요소와 브랜드애호도와의 구조적 관계에 관한 연구
    박상규 산업혁신연구 24 2 145-167 [2008]
  • 중국 국유상업은행의 경영성과 및 향후 전망
  • 인터넷상에서 맞춤정보의 효과: 최초고객과 반복 고객의 비교
    하홍열 고객만족경영연구 12 1 51-69 [2010]
  • 은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구: 예금이자율과 대출이자율의 조절효과
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  • Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
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  • The role of perceived risk in the quality-value relationship : a study in a retail environment
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  • Issues and Opinion on Structural Equation Modeling
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  • How Quality, Value, Image, and Satisfaction Create Loyalty at a Chinese Telecom
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  • An Examination of Moderator Effects in the Four-Stage Loyalty Model
    Evanschitzky, H Journal of Service Research 8 4 330-345 [2006]
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    Yeung, R. M. W International Journal of Consumer Studies 30 3 294-305 [2006]
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