연구동향 분석

패밀리 레스토랑의 사회적 책임 활동이 기업 이미지, 기업 선호도, 재방문 의도에 미치는 영향에 관한 연구: 서울지역 대학생을 중심으로

정효선 윤혜현 2008년

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' 패밀리 레스토랑의 사회적 책임 활동이 기업 이미지, 기업 선호도, 재방문 의도에 미치는 영향에 관한 연구: 서울지역 대학생을 중심으로' 의 참고문헌

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    이종은 [2007]
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  • 마케팅 커뮤니케이션 메시지가 기업태도에 미치는 영향 - 소비자의 가치에 의한 상호작용효과를 중심으로
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